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You're here: Home » Marketing Analytics

Back to Basics: Making Impressions Count for Your Brand

March 23, 2023 by Angela Hausman Leave a Comment

pinterest analytics

Business landscapes have undergone an immense change in recent times, but the value of a great first … [Read more...]

Filed Under: Marketing Analytics

Marketing Strategy: Dangers of Profiling in Social Networks

March 18, 2023 by Angela Hausman 11 Comments

marketing information system

Social networks have become ubiquitous in our lives -- especially if you're under about 30. This … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, clickstream data, consumer engagement, Marketing Strategy, social network marketing strategy

How to Use Python to Improve Market Performance

February 14, 2023 by Angela Hausman Leave a Comment

improve market performance with Python

Did you know you can use Python, a data analysis tool, to improve market performance? Well, you can. … [Read more...]

Filed Under: Marketing Analytics

How to Measure Marketing ROI

December 7, 2022 by Angela Hausman

roi of trade shows

No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]

Filed Under: Marketing Analytics Tagged With: advertising, attitude toward the brand, influence, market share, marketing effectiveness, marketing ROI, Marketing Strategy

With a Social Listening Post, You Need to Analyze the Data

November 18, 2022 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]

Filed Under: Marketing Analytics Tagged With: analyze data, complaint handling, customer service, effective listening, listening, self service technologies, social listening, unstructured data

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.