Probably the single most important aspect of marketing a company's products and services is proper … [Read more...]
4 Reasons Your Product Isn’t Selling and What to Do About it
As a good product manager, you routinely monitor key metrics that track the performance of your … [Read more...]
Overcoming the Marketing Data Management Challenge
Who would have imagined that digital marketers will still face challenges using their data to … [Read more...]
Marketing Simulation versus A/B Testing
Marketing, once the wild world of slogan writing and seat-of-your-pants decision-making (or, as in … [Read more...]
Back to Marketing Basics: Market Research in the Digital Age
Market research guides your marketing strategy and should underpin everything you do as a business. … [Read more...]
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