Business landscapes have undergone an immense change in recent times, but the value of a great first … [Read more...]
Marketing Strategy: Dangers of Profiling in Social Networks
Social networks have become ubiquitous in our lives -- especially if you're under about 30. This … [Read more...]
How to Use Python to Improve Market Performance
Did you know you can use Python, a data analysis tool, to improve market performance? Well, you can. … [Read more...]
How to Measure Marketing ROI
No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]
With a Social Listening Post, You Need to Analyze the Data
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]