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You're here: Home » Marketing Analytics

Google Analytics 4: GA4 for Everyone

June 13, 2022 by Angela Hausman Leave a Comment

translating analytics to strategy

Every couple of years, Google Analytics makes a major update to their website analytics platform … [Read more...]

Filed Under: Analytics in Action

Instagram Algorithm: Everything You Need to Know to Succeed

June 1, 2022 by Angela Hausman Leave a Comment

instagram expert

Instagram is among the most popular social networking applications in today’s digital world with … [Read more...]

Filed Under: Marketing Analytics

Marketing Analytics for Social Media

May 31, 2022 by Angela Hausman 20 Comments

Pinterest Analytics

Businesses flock to social media as the use of social media continues to grow. Facebook, the largest … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, influencers, involvement, Marketing Analytics, Marketing Strategy, metrics, mobile marketing, ROI, social media conversion, social strategy, viral

A Four Factor Model for Assessing Social Media Performance

May 13, 2022 by Angela Hausman 4 Comments

roi of content marketing

Most social media firms struggle with assessing the market performance of their social media … [Read more...]

Filed Under: Marketing Analytics Tagged With: content marketing, CoreMetrics, ROI, social media performance

Data-Driven Marketing for Your Small Business

April 18, 2022 by Angela Hausman Leave a Comment

big data, big insights

Small business owners have always found it challenging to understand customer behavior patterns so … [Read more...]

Filed Under: Marketing Analytics

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.