No one wants to throw money down the drain, so measuring marketing ROI (return on investment) is an … [Read more...]
With a Social Listening Post, You Need to Analyze the Data
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]
Marketing Analytics with SPSS or Managing Data for Insights
I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]
Google Analytics 4: GA4 for Everyone
Every couple of years, Google Analytics makes a major update to their website analytics platform … [Read more...]
Instagram Algorithm: Everything You Need to Know to Succeed
Instagram is among the most popular social networking applications in today’s digital world with … [Read more...]