Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
4 Options to Elevate Your Products In-store – Online or Offline
Making sure that your products are attractive is essential if you want to increase sales and grow … [Read more...]
Marketing Analytics that Drive ROI
Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]
Tips for Measuring the ROI of Digital Marketing and Growing
In the bad old days, digital marketing was a free-for-all where instant gurus touted their … [Read more...]
27 Resources for Assessing and Maximizing Social Media ROI
Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their … [Read more...]