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Result Driven Digital Marketing Strategy

We strive to cover today’s most important topics in digital marketing and related areas so you can thrive. We’d love your feedback and ideas for future posts.

Social Commerce for Small Businesses

Shoppable ads and social commerce offer small businesses an effective tool to capitalize on their efforts in building an engaged...

Optimizing Content Marketing

Optimizing content marketing isn't always easy so here's a little slideshare of best practices based on a survey from Software...

The Online Shopping Ecosystem

Online shopping is growing — just look at this infographic to see the steep trend line. The pandemic jumpstarted the...

3 Job Search Strategies That Work

Job hunting is often an overwhelming task, searching through hundreds of job descriptions and deciding which ones are the best...

Examples of AdTech Marketing

In today’s digital age, advertising technology, or AdTech marketing (short for advertising technology), is an indispensable tool for businesses looking...

3 Tips for Starting a Business

If you find yourself wishing you could start a business, today might be the day when you take those first...

Social Media as Market Research

Have you ever considered social media as market research? Well, you should. Social media allows you to step into everyone’s...

Measuring the ROI of Social Media

If you’re not measuring the ROI of your social media campaigns (and digital marketing in general) using the right tools...

Themes and SEO

Deciding on a theme for your new blog can be an adventure — it’s certainly one of my favorite parts...

The Future of SEO in 2023

What is the future of SEO (search engine marketing) in 2023?  You’ve probably heard a million predictions about what’s in...

Market Research: Know Your Customer

Almost everything you read about marketing and social media advises you to “know your customer” — or prospective customer.  And,...

The Economics of Marketing

I came across this hilarious explanation of economics today and thought I’d share it with you today (sorry for the...

How Atmospherics Impacts Brand Image

Store atmospherics includes aspects such as cleanliness, lighting, music, noise, and other sensory elements evident in a retail setting. But,...

Why Your Website Needs a Blog

When it comes to elevating your business, a blog is a pivotal aspect to include. A common misconception is that...

Marketing Your Healthcare Business

Every marketing strategy encounters challenges. However, when it comes to the healthcare sector, the challenges involve more complexity than found...

5 Marketing Tips for ERP Software Companies

Enterprise resource planning (ERP) software companies are increasingly important in today’s business landscape as they provide businesses with a centralized...

8 Content Marketing Trends for 2023

By this point, pretty much every digital company knows the importance of content marketing in achieving success both online and...

7 Tips for Business Travel

People either love or hate business travel. If you get to combine business and leisure, then it changes things –...

Marketing a Charity is Still Marketing

In order to continue their vital job, charitable organizations require financial contributions and support from members of the general public....

5 Tips to Improve Cash Flow

When you improve cash flow in your business is essential for the long-term success and stability of your company. Excess...

The Role of Web Atmospherics in Marketing

Retail atmospherics, including music, lighting, crowding, layout, and temperature have a psychological impact on the behavior of customers and offer...

How to Measure Marketing ROI

No one wants to throw money down the drain, so measuring ROI (return on investment) is an important way to...

Big Brother Wants Your Social Network

Today, NPR announced the White House will seek legislation requiring email systems and social networks comply with standards that will...

15 Areas Where Outsourcing Makes Sense

Sometimes, outsourcing makes sense and sometimes it doesn’t. In this guide, we offer 15 situations where outsourcing makes sense. There...

Returning to the Office in Style

Now that more folks are returning to the office, it’s time to update that tired wardrobe with the latest fashions...

7 Tips for a Successful Launch

Starting your own business has numerous financial advantages over working for a salary. First, you’re establishing a company that has...

Ways to Control Management Costs

There are many ways to control management costs, depending on the type of business you run. Today, we’ll discuss some...

How to Add Social Media Sound Bytes

Attracting attention on social media is increasingly challenging with the increased noise caused by so many businesses using the platforms...

Tip for Fueling Business Success

Are you concerned with fueling business success for your startup or small business? As many will tell you, it is...

How to Qualify for Hardship Loans

Businesses struggled over the last 2 years through a pandemic, then, as things began to return to normal, inflation, high...

Reach Your Target Market and Succeed

Finding and reaching your target market with a message (or messages) that resonates with them is the difference between succeeding...

How to Improve Employee Engagement

Employees are your most essential asset when it comes to business success. They are valuable in your marketing success, as...

Why Would You Buy a Bad Product?

Certainly truly dreadful products usually don't survive, but some not so good products do. Take Starbucks coffee, as an example.

9 Tips for Effective SMS Marketing

SMS marketing is an effective way to reach a large audience quickly and directly while receiving immediate feedback from customers....

8 Best Text Analysis Tools for 2022

Text analysis tools attempt to bring insights to the 80% of online content that’s words (termed unstructured data) rather than...

Spruce Up Your Physical Location

Everything contributes to your brand image, so don’t forget to spruce up your physical location so it supports the image...

Benchmarking to Improve Your ROI

Benchmarking should be an integral part of your marketing strategy because it has serious implications for your Return on Investment...

Social CRM: Keeping it Social

Recently, I tweeted about an article on social CRM from Mashable (I tweet at http://twitter.com/MarketingLetter). For those of you interested...

Managing Your Remote Marketing Team

With folks still working from home during the pandemic, managing your remote marketing team is more important than ever to...