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You're here: Home » Digital Marketing Strategy Blog

Starting a New Business: 4 Steps to Get You Started

March 6, 2021 by Angela Hausman Leave a Comment

improve cash flow

Maybe you always thought about starting a new business or maybe it's become a necessity after the … [Read more...]

Filed Under: Marketing Strategy

Predictive Analytics: Predicting Customer Behavior to Improve ROI

March 5, 2021 by Angela Hausman Leave a Comment

social analytics suck

Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: analytic skills, analytics, big data analytics, descriptive analytics, predictive analytics

How to Use Content Marketing to Promote an E-commerce Website

March 5, 2021 by Angela Hausman Leave a Comment

content marketing roi

E-commerce became something of a phenomenon in recent years. Thanks to the COVID-19 pandemic, … [Read more...]

Filed Under: Marketing Strategy

Marketing Analytics that Drive ROI

March 1, 2021 by Angela Hausman Leave a Comment

road to digital marketing success

Brands have a rather anemic notion of marketing analytics, as we discussed in a recent post on big … [Read more...]

Filed Under: Analytics in Action, Marketing Strategy Tagged With: CLV, conversion funnel, ROI, segmentation

High-Quality Website: Don’t Forget These 12 Critical Elements

February 25, 2021 by Angela Hausman Leave a Comment

DIY website design

More and more business owners recognize that a high-quality website is no longer a great addition to … [Read more...]

Filed Under: Marketing Strategy

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.