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Content Marketing Funnel: Matching Content to the Consumer Journey

January 5, 2021 by Angela Hausman Leave a Comment

marketing funnel

I found the infographic at the bottom of this post highlighting content marketing throughout the … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: Awareness, content marketing, content marketing strategy, conversion funnel, digital marketing, marketing funnel

How to Use Consumer Psychology to Increase ROI

January 4, 2021 by Angela Hausman 3 Comments

consumer psychology and ROI

Ever think about how consumer psychology affects buying decisions? There are really 2 schools of … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Consumer Journey, consumer psychology, digital marketing, facebook, Guerrilla Marketing, Increase Roi, influence, integrated marketing communications, Marketing Analytics

Like Us on Facebook. Huh?

December 14, 2020 by Angela Hausman 6 Comments

like us on facebook

I know you've seen it. All over the place. Businesses putting a "Like us on Facebook" banner or … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy Tagged With: Facebook fans, Facebook pages, like us on Facebook, ROI, Talenti

How to Choose the Right Social Media Platform

December 7, 2020 by Angela Hausman 10 Comments

measuring ROI

Did you know you can't just throw up a profile on any old social media platform? And, choosing the … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: SimaSays, social media marketing, social media platform

The Content Marketing Game

December 1, 2020 by Angela Hausman 1 Comment

content marketing

Changes to the Google Algorithm make content marketing the hub of your SEO strategy. Do you have a … [Read more...]

Filed Under: Content Marketing, Marketing Strategy Tagged With: blog, content marketing, content marketing strategy, facebook, Google, twitter

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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