Social Media Marketing Archives

Published On - September 29, 2026

Social Media in the AI Era: 10,000 Followers Don’t Matter

Is social media in the AI era still a viable option? You didn’t start your business to become a full-time video editor, caption writer, and algorithm whisperer. Yet between AI-generated noise saturating every feed and platforms constantly moving the goalposts, keeping up can feel like a losing gam...

Published On - August 19, 2026

Angela Hausman

The Right Social Media: 4 Steps for Crushing it

How do you choose the right social media platforms for your small business? The answer is complicated, since you can only choose two or three of them with the limited resources most small businesses can harness. Trying to be everywhere often results in not doing a good job (defined as consistently p...

Published On - March 23, 2026

Angela Hausman

Yes, B2B Content Marketing WORKS

I get this quizzical look when I pitch content marketing to my B2B clients all the time. The implied question is: Does B2B content marketing really work? Yes. In fact, B2B content marketing is one of the cheapest and most effective ways to reach prospects and maintain relationships with existing cli...

Published On - March 9, 2026

Angela Hausman

Influence Marketing: 5 Steps Yield Massive ROI Bump

Maybe you read the title and asked yourself, “What is influence marketing?” and “Why should I do it”? So, to answer your questions, at least to begin answering them, here’s a quote from Brian Solis, author of the new report, The Influencer Marketing Manifesto, which is...

Published On - March 2, 2026

Angela Hausman

Great Copywriting: 8 Examples of Brands That Excel

Finding just the right words to describe your brand, entice your target market to make a purchase, and speak for your company isn’t always easy. Neither is doing so consistently. But the truth is that great copywriting has never been more important – especially for online stores. Your landing p...

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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