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Published On - July 13, 2026

5 Questions to Lick Marketing Budget Mistakes

What do you need to know to lick these marketing budget mistakes before they crush your expectations and kill your momentum? That’s a perennial question asked by small businesses, and even large ones, every year. After reading this, you should be able to answer these questions: How much should...

Published On - February 18, 2026

Angela Hausman

The Dazzling Psychology of Customer Decision-Making: 5 Keys

Ever wonder about the process of customer decision-making? Or, why you should care? In today’s post, we’ll discuss the psychology of customer decision-making and how knowing how to use it to provide the right information (and messaging) at the right time during the process can dramatical...

Published On - February 16, 2026

Angela Hausman

5 Marketing Basics That Generate Greater Brand Success

Sometimes, we get so wrapped up in the day-to-day business of running a business that we forget the importance of marketing basics, like segmentation (and targeting), value (including developing a strong, unique value proposition), encouraging consumers through the decision-making process, the impac...

Published On - January 7, 2026

Angela Hausman

Using Customer Insights: 4 Tactics to Improve Performance

Developing customer insights and using them as the core of strategic planning is the key to high ROI and growth, according to the Harvard Business Review....

digital marketing skills for the 21st century

Published On - January 6, 2026

Angela Hausman

21st Century Marketing Skills You Need to Succeed

Over the years that I have run this website, marketing has transformed dramatically from what it was 10 years ago. Today’s businesses need different marketing skills, especially those related to business analytics, AI, and a new way to get traction through search engines. Rather than slow down...

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