The role of marketing in prototyping and other technical aspects of new product development is often … [Read more...]
Avoid Creating the Dysfunctional Customer Journey
In their sloppy attempts to attract and convert customers, firms are unintentionally creating a … [Read more...]
New Product Development: Foundations in Business and Design
Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new … [Read more...]
Influence Marketing: It’s Not A Funnel
Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large … [Read more...]
8 Examples of Brands With Great Copywriting
Finding just the right words to describe and speak for your company isn’t always easy. Neither is … [Read more...]
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