consumer experience Archives

New Product Development: Foundations in Business and Design

May 14, 2018 by Angela Hausman

Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new … [Read more...]

Influence Marketing: It’s Not A Funnel

March 14, 2018 by Angela Hausman

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large … [Read more...]

Optimizing ROI with the Right Metrics

October 4, 2016 by Angela Hausman

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]

How to Do People-Based Marketing

May 19, 2016 by Angela Hausman

The idea of personalization has been around for a long time, since the introduction of hardware and … [Read more...]

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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