Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to … [Read more...]
How to Do People-Based Marketing
The idea of personalization has been around for a long time, since the introduction of hardware and … [Read more...]
Customer Piss-Off: Challenges in Providing Good Customer Service
The era a customer service dates back to the beginning of commerce, when owners recognized its … [Read more...]
4 Steps for Building a Better Customer Experience
According to articles in the Huffington Post and Forrester, crafting a better customer experience … [Read more...]
Marketing Your Startup
For many startups, marketing is somewhat of an afterthought. Sure, marketing takes money away … [Read more...]
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