MKT Maven

At the intersection of marketing and digital media

Influence Marketing: It’s Not A Funnel

Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves. In fact, influencers have a more limited impact on purchases — and their biggest impact comes at a small, defined portion ...
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great copywriting

8 Examples of Brands With Great Copywriting

Finding just the right words to describe and speak for your company isn’t always easy. Neither is doing so consistently. But the truth is that great copywriting has never been more important – especially for online stores. Your landing pages and product pages are your eternal sales pitch and yo...
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