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You're here: Home » Marketing Strategy

Do You Have SMART Goals? Using Goals to Build Business Plans

June 7, 2023 by Angela Hausman 16 Comments

smart goals

Imagine you're planning your vacation this summer (yeah for you). Are you the type of person who … [Read more...]

Filed Under: Marketing Strategy Tagged With: business planning, business plans, marketing, metrics, smart goals, strategy

Why You Should Invest in Marketing Training for Your Staff

June 6, 2023 by Angela Hausman Leave a Comment

digital marketing skills gap

Whether you’re a small or large business, training your employees becomes a vital responsibility … [Read more...]

Filed Under: Marketing Strategy

The Economics of Marketing

June 2, 2023 by Angela Hausman Leave a Comment

metrics guide success

I came across this hilarious explanation of economics today and thought I'd share it with you today … [Read more...]

Filed Under: Marketing Strategy Tagged With: economics, marketing, social media, strategy

“I’m a Mac”: Using Brand Identity in Your Marketing Strategy

June 1, 2023 by Angela Hausman 11 Comments

brand personality

Not, I own a Mac or even I love my Mac, but I AM a Mac! The impact of the simple replacement of a … [Read more...]

Filed Under: Marketing Strategy Tagged With: Apple, brand, brand cheerleaders, brand identification, brand identity, brand personality, Mac, marketing, Marketing Strategy

From Lead Gen to Close: Using Data to Streamline Sales Processes

May 26, 2023 by Angela Hausman Leave a Comment

streamlining sales processes

Selling high-end products like homes and other real estate, cars, computers, and other products that … [Read more...]

Filed Under: Marketing Strategy

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.