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You're here: Home » Google Adwords

9 Paid Advertising Options to Grow Your Brand

March 3, 2021 by Angela Hausman Leave a Comment

advertising model

Do you find it challenging to draw traffic to your website? Paid advertising offers an effective way … [Read more...]

Filed Under: Google Adwords

5 Business Models to Replace the Advertising Model

November 27, 2020 by Angela Hausman

advertising model is dead

Just in case you've been on a desert island somewhere and didn't get the memo, the advertising model … [Read more...]

Filed Under: consumer experience, Google Adwords, Marketing Strategy Tagged With: advertising, advertising model, business model, Distemo, Ello, Google, Jared Spool, Modev, NPR, Smithsonian

7 Ways You Can Craft an Amazing Google Ads Strategy

September 11, 2020 by Angela Hausman

shopping ads

If you’re thinking of using Google Ads (formerly Google Adwords) as part of your marketing strategy … [Read more...]

Filed Under: Google Adwords Tagged With: Google Ads, Google Analytics, keywords, PPC, user intent

Are You Getting Everything You Pay For with Digital Advertising

August 18, 2020 by Angela Hausman

shopping ads

Are you getting everything you pay for with digital advertising? A new article from Forbes suggests … [Read more...]

Filed Under: Google Adwords, Marketing Strategy Tagged With: accidental clicks, Amazon advertising, Facebook advertising, getting everything you pay from with digital advertising, Google Ads, Google Display ads

Managing Your Marketing Budget in 2020

August 5, 2020 by Angela Hausman

digital marketing budget

An average UK marketing budget in 2019 was 9.3%, down from 11.4% in late 2018. With the economic hit … [Read more...]

Filed Under: Content Marketing, Google Adwords Tagged With: brand reputation, content marketing, digital marketing, managing your marketing budget

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Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.