MKT Maven

At the intersection of marketing and digital media

marketing data management

Optimizing ROI with the Right Metrics

Optimizing ROI is the name of the game for businesses because ROI is the metric most often used to evaluate employees, as well as the way the market evaluates firms. Optimizing ROI Return on Investment is a function of both the returns from business activities and the cost of those activities. So,...
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people-based marketing

How to Do People-Based Marketing

The idea of personalization has been around for a long time, since the introduction of hardware and software allowing individual printing. Before that, personalization looked more like ‘Cheers’ where everyone knows your name. Now, tools exist to bring greater personalization, more like &...
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