Social Media Marketing Archives

Published On - May 26, 2020

Is Social Media Marketing Dying? 7 Tactics to Keep Yours Alive

Is social media marketing dying? That’s the question asked by Joe Hall in Saturday’s edition of Cup of Joe on Marketing Pilgrim. A lot of folks appeared to agree with him, yet when I shared his thesis on my own social media accounts, I got a lot of pushback. So, I ask YOU the questions, ...

Published On - May 12, 2020

Angela Hausman

3 Content Strategies That Drive Conversion

Content is an important part of any digital marketing plan. In fact, both SEM (search engine marketing) and SMM (social media marketing) rely heavily on creating valuable content on a consistent basis. Creating that content is time-consuming and requires skills in both writing and creation of conten...

first amendment and social media colliding

Published On - May 6, 2020

Angela Hausman

Are the First Amendment and Social Media Colliding ?

I’ve been reading and thinking a lot about freedom of speech both in-person and online, specifically in social media. Are the first amendment and social media colliding? Or is there another way of looking at the first amendment, the right to freedom of speech. Protests to end the lockdown caus...

Published On - April 7, 2020

Angela Hausman

Facts, Just the Facts: Facts About Digital Marketing

As firms increase spending on digital marketing, understand the facts about digital marketing, and separating fact from fiction, are critical to optimizing market performance. Yet, separating fact from fiction is difficult, especially since many firms treat digital marketing as a unique tactic rathe...

Published On - March 26, 2020

Angela Hausman

How To Optimize Your Content Using Surfer SEO

Several years ago, Google and other search engines dramatically changed their search algorithms to provide users with great experiences. Thus, search engines do their best to interpret search intent and prioritize SERPs (search engine results pages) with the best content first. These algorithms requ...

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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