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use instagram marketing

Can You Have Multiple Instagram Accounts?

Social networks, including Instagram, are a basic part of everyday life. We sign up on multiple platforms where our friends and family hang out, looking for communication and content that amuses, educates, or simply helps us pass the time. Companies venture online to promote their brand to reach new...
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social media advertising

Why Paid Social Media Campaigns Fail

Just a few years ago, any digital marketing consultant or expert would put social media marketing near the top of their digital marketing plans. Social media was free to companies and its reach was enormous, especially if the company created engagement by publishing great content. For small business...
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social media analytics

Social Media Analytics: Data ≠ Information

Social media analytics suffers from too much data and too few insights. Mostly what we have are metrics for tactical understanding and not information for strategic decision-making....
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