MKT Maven

At the intersection of marketing and digital media

predictive analytics

One Metric to Rule Them All!

Is it true that there’s one metric to rule them all? Yesterday, I attended an analytics session at the Modev MVP conference — which is a great group of folks and an excellent learning experience for product managers. The panel consisted of key folks from NPR, Uber, OPower, and other comp...
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voice of the customer

7 Things You’re Messing Up in Measuring ROI

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only 29% think they’re very effective at measuring ROI with their existing metrics. A full quarter say they can’t measure ROI at all! So, let me get this right. Metrics are critical for success. ...
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