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digital analytics

14 Must-Have Metrics for Digital Marketing

I ran across this list of the 14 must-have metrics for digital marketing in researching a recent post, so I thought I’d share it with you. The infographic from Digital Marketing Philippines breaks down metrics into traffic building metrics, conversion metrics, and revenue metrics. Today, we&#8...
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predictive analytics

One Metric to Rule Them All!

Is it true that there’s one metric to rule them all? Yesterday, I attended an analytics session at the Modev MVP conference — which is a great group of folks and an excellent learning experience for product managers. The panel consisted of key folks from NPR, Uber, OPower, and other comp...
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voice of the customer

7 Things You’re Messing Up in Measuring ROI

Regalix reports 86% of marketers agree analytics is key to success in digital marketing, but only 29% think they’re very effective at measuring ROI with their existing metrics. A full quarter say they can’t measure ROI at all! So, let me get this right. Metrics are critical for success. ...
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