social media analytics

Published On - February 17, 2021

27 Resources for Assessing and Maximizing Social Media ROI

Marketing managers must develop a deep understanding of ROI (Return on Investment) for all their marketing activities, including social media. Unless you understand the factors that improve ROI and which factors have the greatest positive impact on ROI, firms are lost in efforts aimed at assessing a...

Published On - January 15, 2021

Angela Hausman

Analytics for Web Domination: 7 Tips to Optimize Website Performance

Developing analytics for web domination involves developing insights related to your online performance then using those insights to optimize the performance of your website to grow and excel in reaching your goals. Unfortunately, most businesses fail to get insights from their web analytics that im...

Published On - December 17, 2020

Angela Hausman

Powerful Break-Even Analysis Strategies Backed By Science

Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you&#8217...

Published On - December 15, 2020

Angela Hausman

10 Myths About Predictive Analytics

Business is tough and competition is brutal in a world where the internet expands your competition to every corner of the world. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown and the stock market experiencing the biggest losses since the Great Depr...

Published On - November 18, 2020

Angela Hausman

How Do I Get Started with Digital Marketing?

How do I get started with social media marketing is a question I hear all the time. Here's my answer....

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