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multi-channel attribution

5 Ways to use Multi-Channel Attribution

An email I got from Avinash Kaushik this week got me thinking about multi-channel attribution. Assigning value based on position in the customer journey is like saying it’s more important for outcomes if the surgeon closes the wound (the last part of the operation) than removing the cancerous ...
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social media direction

Digital Analytics: The Week in Review

Digital analytics are increasingly important. Gone are the days of running a marketing campaign by the seat of your pants or using vanity metrics alone to guide marketing decisions. Today’s marketers need to step up their game with new BI (business intelligence) skills based on sound marketing...
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