Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into … [Read more...]
Predictive Analytics: Predicting Customer Behavior to Improve ROI
Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights
Customer analytics come from a variety of sources: Google Analytics - which becomes more robust … [Read more...]
Fixing 5 Problems in Moving Visitors Toward Conversion with Analytics
Face it. Business has but one purpose: moving visitors toward conversion and ensuring they become … [Read more...]
Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
We've talked a lot about using analytics to optimize performance. Today, I'd like to dive deeper in … [Read more...]
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