Data visualizations are more than pretty pictures, although a nice graph or chart makes the data … [Read more...]
The Marketing Mind: Understand Your Customers to Optimize Market Performance
Getting inside the marketing mind means not only understanding your customers and how they make … [Read more...]
5 Keys to Analytics: Improve Your ROI with Better Insights
Take a good look at the graphic above, courtesy of Adobe. In it, you see that data translates into … [Read more...]
Predictive Analytics: Predicting Customer Behavior to Improve ROI
Predictive analytics is probably the hottest thing in marketing analytics right now. Predictive … [Read more...]
4 Steps in Blending Customer Behavior and Customer Analytics for Better Insights
Customer analytics come from a variety of sources: Google Analytics - which becomes more robust … [Read more...]
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