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You're here: Home » Marketing Analytics » Page 2

Managing Your Social Media Metrics for Success

April 4, 2023 by Angela Hausman 1 Comment

time on social media

Managing your social media metrics for success was never easier than it is with GA4, the most recent … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics Tagged With: Facebook Insights, Google Analytics, KPI, marketing, social media, Social Media Metrics, Social network

4th and Goal Setting: Monitoring, and Achieving Your Goals

April 3, 2023 by Angela Hausman 6 Comments

goal striving

Setting the right goals directs activities toward tactics that help in achieving your goals. The … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: goal setting, goals, marketing, marketing plan, Marketing Strategy, strategic plan

Back to Basics: Making Impressions Count for Your Brand

March 23, 2023 by Angela Hausman Leave a Comment

pinterest analytics

Business landscapes have undergone an immense change in recent times, but the value of a great first … [Read more...]

Filed Under: Marketing Analytics

Marketing Strategy: Dangers of Profiling in Social Networks

March 18, 2023 by Angela Hausman 11 Comments

marketing information system

Social networks have become ubiquitous in our lives -- especially if you're under about 30. This … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, clickstream data, consumer engagement, Marketing Strategy, social network marketing strategy

How to Use Python to Improve Market Performance

February 14, 2023 by Angela Hausman

improve market performance with Python

Did you know you can use Python, a data analysis tool, to improve market performance? Well, you can. … [Read more...]

Filed Under: Marketing Analytics

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.