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marketing intelligence

Social Media as Market Research

Have you ever considered social media as market research? Well, you should. Social media allows you to step into everyone’s living room and hear the kinds of conversations they have around their dining room every night (well, assuming people still HAD conversations around their dining table). ...
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set realistic expectations

Measuring the ROI of Social Media

If you’re not measuring the ROI of your social media campaigns (and digital marketing in general) using the right tools and metrics, you’re likely wasting your time and money. With the many recent updates to Google Analytics, enhanced metrics available on social media platforms, and chan...
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