Customer Relationship Management Archives

Published On - June 23, 2022

Service Failure Destroys Your Marketing Strategy

Service failure occurs when customers don't get the kind of service they expect from your business. Incur enough service failures and your out of business. Service failure is serious not only because it drives away existing customers, but it encourages customers to retaliate against the business. ...

Published On - May 24, 2022

Angela Hausman

Marketing Strategy: Customer Relationship Management

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate on existing customers. Customer relationship management has gained prominence in developing marketing strategies, in part, because existing customers are 5 times more valuable to a business than new c...

Published On - February 16, 2022

Angela Hausman

Social CRM: Keeping it Social

Recently, I tweeted about an article on social CRM from Mashable (I tweet at http://twitter.com/MarketingLetter). For those of you interested in CRM or unhappy with the results you’re getting from your CRM efforts, this is a good place to start in understanding how to improve your program and ...

Published On - February 10, 2022

Angela Hausman

Build a Trustworthy Website to Increase Conversion

Building trusting relationships with your target marketing is the key to reaching your marketing goals. And, in a digital world, the starts when you build a trustworthy website. As you can see in the graphic below, trust vastly impacts positive behaviors such as purchase intentions, recommendations,...

Published On - November 12, 2021

Angela Hausman

Teamwork Makes Your Success … or Failure

Many managers think that workplace friendships are a bad thing. They worry that if people are close friends, they will spend all of their time chatting instead of working. Although they understand that a good working relationship is important and helps productivity, a lot of bosses wrongly assume th...

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