Flawless communication is at the heart of any marketing program and flawless internal communication greases the wheels of commerce to ensure projects are completed on time with input from those actors who offer insights to improve the project. But achieving flawless communication is a process requir...

It is without a doubt that customers are an integral part of business success. As a business owner, it is crucial that you work toward engaging customers on a regular basis to help gain their trust and loyalty, increase intentions to repurchase, create evangelists to support your brand, and spread y...

In 2015, Gravity Payments CEO, Dan Price, raised the minimum wage of all his employees (120 people) to $70,000/ year — nearly double their previous salary. To pay for this largess, Price took a hit on his own salary–dropping it from $1 million to match that of his employees. Conservatory...

Did you know that it costs a lot less to secure repeat business than it does to acquire new customers? In fact, it’s somewhere between 5 and 25 times less expensive to keep an existing customer than to replace them, according to HBR. Want some other great stats about why you should make your c...