Customer Relationship Management Archives

Published On - March 17, 2023

Tribal Marketing: Putting on Your Warpaint

No, I’m not talking about going native, I’m talking about using tribal marketing; creating collaborations with your target market, suppliers, and consumers to add value and generate higher sales. Tribal marketing is really just another name for relationship marketing but focuses entirely...

Published On - February 15, 2023

Angela Hausman

Definition of Marketing Series: Relationship Marketing

In this installment of the Definition of Marketing Series, we learn about relationship marketing. This is one of the most visited presentations on Slideshare (you can view the entire Slideshare presentation at the end) with thousands of views and hundreds of downloads. Relationship marketing is impo...

Published On - December 27, 2022

Angela Hausman

7 Customer Management Tips to Keep Customers Happy

Customer management is a key component of business growth. Satisfied customers are more likely to return over time, while dissatisfied customers never return and, more importantly, share their negative experiences with anyone who will listen. This makes it harder to attract new customers. In fact, i...

Published On - October 21, 2022

Angela Hausman

5 Ways Customers Can Sink Your Business

Yesterday, a disgruntled customer took hostages at the Discovery Channel creating a crisis that ended in his death and created chaos for a Washington, DC suburb. All the media attention probably didn't do the station's marketing strategy much good either. ...

Published On - August 23, 2022

Angela Hausman

4 Tips to Improve Customer Service and Satisfaction

You probably built your business around the notion that people could come to you, get what they want, and leave feeling satisfied. Unfortunately, life doesn’t always work like that. Today’s customers demand more than ever before. They want fast, free shipping, a company that shares their val...

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