Businesses survive or fail based on their ability to attract and retain customers since this is the most important form of cash for the business. Revenue doesn’t require interest or repayment, nor must you receive approval from anyone except your customers to generate revenue. A critical aspec...

Small to medium-sized businesses are most vulnerable to an Americans with Disabilities Act (ADA) lawsuit because of their limited financial resources. The Blanchard family winery in Colorado is one of the most recent examples of a lawsuit defendant to feel the backlash against their brand. Such laws...

Research suggests that repeat customers are 5X more profitable than replacing a customer [Forbes]. In fact, increasing the retention rate by only 5% results in profits increasing by up to 95%. When a customer repeatedly makes purchases, they help you grow your company. According to Adobe, a repeat c...