Introducing the New Small Business Marketing Video Series

Are you a small business owner? Are you tired of wasting money on marketing that doesn’t work, or are you not sure where to start? Then, this video series is for you.

In this small business marketing video series, I break down proven marketing strategies into simple, step-by-step tips you can actually use, even on a tight budget.

The video series focuses on digital marketing strategies and tactics that help you:

• Develop a marketing plan that explodes your business
• Building a strong brand
• Attract customers to your website or physical store
• Use social media effectively
• Learn how to get the most from your marketing budget
• Master digital advertising
• Integrate traditional marketing into your overall marketing plan
• Grow your business with email marketing
• Marketing analytics that make your decisions better
• How to build trust with reviews

Head on over to YouTube to watch the first five episodes of the video series.

Overview of marketing for your small business

Part 1: Building a marketing plan

Part 2: Building a marketing plan

Segmentation, targeting, and positioning

Marketing your small business on a budget

Why a small business marketing video series?

As much value as you might find in the content I share, you likely find it challenging. For one thing, posts on this website are limited. They’re often organized around a specific topic that a visitor can read in just a few minutes. That’s great if you have a specific question, such as how to use Google Ads to promote a sale. But it doesn’t work if you have a bigger question, such as how to build a marketing plan that will improve your performance. That’s where the marketing video series comes in.

To gain a comprehensive understanding of how to implement some complex marketing tactics, you have to read multiple posts and figure out how they fit together or watch a video that brings everything together. Here are other benefits from the marketing video series:

• Videos are great for breaking down complex topics to make them easier to understand.
• By combining description with images, videos are more engaging.
• You remember the content of a video longer and in more depth than other forms of content (according to Forbes, you retain 95% of video content compared with 10% of text content).
• Seeing a real person on the video humanizes the content, making it more trustworthy.

How you can improve performance by watching the marketing video series

First, you should subscribe to the channel. Currently, I have posted five videos, but I’ll be adding new videos on topics important to small businesses every week or so. By subscribing, you’ll never miss a video.

Next, you should watch the first four videos in order to gain the most value from them. Each video is between 10 and 15 minutes and you can watch it multiple times to ensure you understand the content. Feel free to post comments if you find some aspects confusing, and I’ll jump on to answer your questions. You’ll also find website content that further develops the tactics discussed on the video. Use the search bar to find this content and the resources shared on each post.

In between watching the videos, practice the strategies discussed. Work through the second video to develop parts of your marketing plan discussed in that video, before moving on to the third video, which builds the second half of your marketing plan. Don’t rush through this step, as a thoroughly researched, explicit marketing plan will deliver results far into the future.

Video four contains information about how to create personas and concentrate your marketing strategy on your target market, as these folks are the backbone of your business. They generate 90+% of your revenue, so you should know as much about them as possible so you can direct your efforts at them.

The fifth video discusses effective ways small businesses can optimize their marketing budget, since they can’t afford to waste resources. You’ll also need this video to complete the remaining tasks in developing your marketing plan.

Moving forward with the small business marketing video series

I have several more videos in the works. The one I’m working on right now details strategies for digital advertising. It covers issues like:

• Various options for digital advertising
• The benefits and drawbacks of each form of digital advertising
• How to create digital advertising in general, including creative, setting your budget, choosing the right call-to-action, and personalizing your ads
• What to measure to develop insights that guide better digital advertising
• Compliance with privacy laws and copyrights

Following up closely on that video, I’ll record a session on creating various types of Google Ads, such as shopping ads, ad extensions, and ads for other platforms like AdSense and YouTube. Then I’ll walk you through the Meta advertising platform, which is similar to advertising on other social media platforms. Note that all these platforms change frequently, especially in the era of AI, so you’ll find these most useful if you’re planning to advertise soon.

Conclusion

I hope you check out the small business marketing video series. Click the subscribe button so you never miss an episode and be sure to tell your friends who own a small business or have ever thought about starting one about it.

Let me know what you think and, if you have ideas for future videos, be sure to reach out. I only know what you want if you tell me. You can reach out in the comments on this post or on any of the videos. Also, if you can think of ideas to improve the video series. be sure to let me know.

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.