ChatGPT is a generative AI (artificial intelligence) you can use for many tasks where processing information quickly improves your workflow and efficiency. It transforms comments and questions from your website into actionable tasks, which you can assign to agents or funnel into other automated processes. You can also use ChatGPT to help you create content with less time and effort expended so that you can generate more leads and increase ROI. Today, we’ll focus on the marketing uses of ChatGPT although you can use the software for any number of tasks, especially once you upgrade to a paid subscription (currently starting at $20/ month) that includes ChatGPT4, Dall-E (an image generator), analyze data, find gifts, and much more.
ChatGPT by OpenAI is a chatbot developed using AI, NLP (natural language processing), and Machine Learning technologies to produce text and images that appear to come from a human creator. Starting with prompts, user questions, or anything visitors might need on your site, it returns answers in a conversational tone that mirrors human conversation. The program is very easy to use and versatile, as we’ll see with the use cases shown below. Basically, the program scrapes public information on the internet to address prompts
Marketing uses of ChatGPT
Because of its versatility, you can use ChatGPT for so many different marketing tasks. You might ask how you can benefit from using ChatGPT for marketing. Good question. The answer lies in those things that bots like ChatGPT do better than humans. Below, is a list showing where humans excel and where they lose to a bot.
Entrepreneur offers eleven different marketing tasks where ChatGPT can help. Below, we discuss some of the most popular marketing uses of ChatGPT.
Content creation with ChatGPT
ChatGPT is a great tool for content creation. You can use it to generate content for blogs, social media posts, and other marketing materials. Use the chatbot for everything from creating compelling titles to writing the first draft for you.
If you’re looking to create new blog posts or articles, ChatGPT helps you come up with ideas quickly by asking questions like “What do your customers want?” or “What would make them happy?” Then, based on answers from your ideal customer persona(s), the bot can suggest topics that are relevant and interesting to similar consumers, which results in attracting more readers to your blog! The same goes for social media posts: just ask “What do people want?” then let ChatGPT generate ideas based on their feedback. This way, every post has an element of personalization which makes each piece feel more authentic than something generic written by a professional writer who doesn’t know anything about your business or audience.
Improving SEO with ChatGPT-generated content
ChatGPT is a powerful tool that can be used to generate content in different languages, topics, and formats, making it an excellent choice for improving SEO (search engine optimization). Marketing uses of ChatGPT include discovering long-tail keywords, discerning topic trends, and, by easing the burden of creating content frequently, appeasing search algorithms that underpin SEO.
For instance, suppose you aim to publish an article discussing how companies across various industries leverage chatbots. To enhance visibility on search engines like Google, you opt to utilize ChatGPT as your primary information source. Its proven effectiveness in generating high-quality content quickly allows you to expedite the article’s publication. This approach not only accelerates the process compared to manual writing but also ensures the content’s authenticity and relevance for SEO purposes.
Another advantage of employing ChatGPT for SEO is evident when users search for information about AI-based virtual assistants like Siri or Alexa. If their searches yield insufficient results, they might resort to voice queries. In such cases, using ChatGPT ensures that your content addresses specific queries, enhancing its discoverability.
Explore more about the diverse applications of ChatGPT and its impactful use cases, which can greatly streamline work in the modern world, at chatgpt use cases.
Social media marketing
Social media marketing is an excellent way to increase your brand’s visibility and reach. It also allows you to build relationships with customers, creating a loyal following that will boost sales.
One of the most effective ways to use social media is through chatbots, which can help you engage with your audience through live chat sessions on Facebook Messenger or similar platforms such as WeChat or WhatsApp. You can use the platform’s messaging feature as an additional channel for customer service inquiries or even brand awareness campaigns by sending out promotional offers via direct message (DM).
Generative AI is so useful for social media marketing, that many other tools, like Buffer, now include some form of it within their platform.
Email marketing campaigns
Email marketing is one of the most effective ways to reach customers, and it’s easy to set up. Email marketing can be used to build customer relationships, promote products and services, or send out newsletters.
Email marketing campaigns are an effective way for businesses to communicate with their audience on a regular basis. They’re also a great way for companies who sell directly through their website (like Amazon) to keep their customers engaged in what’s happening within their company by sending them relevant emails about new products as well as special offers.
Enhancing customer engagement
Chatbots, in particular, have immense potential to enhance customer engagement. A recent study by Localytics showed that customers are more likely to engage with brands that use chatbots. In fact, 23 percent of the respondents said they would be more likely to subscribe if their favorite brand offered them a subscription service through a chatbot!
It’s not just about generating leads or improving customer service though; chatbots can also be used for content creation purposes. For example: you could create an FAQ bot that automatically answers common questions from your customers regarding products and services offered by your business (which will save time spent on answering these questions manually).
ChatGPT in market research
Market research is the process of gathering data about consumers in order to understand their needs, wants, and preferences. Market research helps companies understand their customers and the market better.
Market research helps companies understand what customers want and need commonly using surveys or focus groups with potential customers or existing customers. By asking questions about what products people would like to see on sale (or which ones they don’t want), you can get feedback on how well your marketing is working out for you.
Personalization in marketing communications
Personalization in marketing communications can be used to improve customer satisfaction, increase customer engagement, enhance customer loyalty and retention, and improve referrals.
ChatGPT helps you create personalized content for each of your customers by using their data from your CRM systems or other sources (like databases). Personalized messages will lead to higher conversion rates because they are relevant for the recipient; this means that they are more likely to be read or clicked on than generic messages that don’t speak directly to them.
Personalized content is also more likely to be shared by recipients because it resonates with them and they feel like they are part of the conversation. This can help you build your brand awareness and increase your reach without needing to do any additional marketing work.
Multilingual marketing efforts
Multilingual marketing efforts are the norm, not the exception. Localizing your content to reach a wider audience has become crucial for marketers who want their messages and products to resonate with consumers worldwide.
However, multilingual marketing can be challenging due to the costs involved in translating text into different languages or adapting a single message across multiple locales. For example, if you’re trying to launch a new product in several countries around the world at once with limited resources (or no budget), it may seem like there’s no way around spending thousands of dollars just on translation fees alone!
The downside of using ChatGPT for marketing
Despite the many marketing uses of ChatGPT, it does face some downsides you must consider before indiscriminately using it for all these use cases. First, the chatbot uses existing information to generate responses and this information may not be accurate. Hence, you can use ChatGPT to produce a draft of your content but you should always use a human to edit the information before publishing it. Since information on the internet might also suffer from common biases, the resulting responses from the chatbot mirror these biases. For instance, a company fed in information about high-performing employees hoping to train the tool to find similar new employees and improve the productivity of the firm. Unfortunately, since the existing workforce skewed male and white, the resulting recommendations did as well.
Another drawback to using ChatGPT for marketing is that it doesn’t identify sources used to glean the answer. From an SEO perspective, that’s not optimal, as backlinks within your content show search engines your content is well-sourced in the same way you include a bibliography in an academic paper.
Finally, using ChatGPT for marketing may result in duplicate content. Currently, Google doesn’t penalize duplicate content heavily and doesn’t penalize content produced using AI at all, that might change at any time, leaving you open to problems.
ChatGPT is a great tool for marketers because it allows them to create content and engage with their customers in real-time. Unlike other platforms that require you to create new messages every time, ChatGPT allows users to send out pre-written messages at any time while still providing a personalized experience for each customer who engages with them through the chatbot. The platform also allows businesses to collect data from these conversations so they can better understand what customers want from them or how they feel about their brand.
Need marketing help to support business growth?
We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies. Sign up for our FREE newsletter, get our FREE guide to creating an awesome website, or contact us for more information on hiring us.
Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.