Instagram Expert: Why Every Business Needs One

instagram expert

If you’re looking for reasons why you should hire an Instagram expert for your business (and you probably should), then this post is for you. Today, the business world is a highly competitive, global enterprise, with companies seeking ways to maximize sales and profits. With an increasingly digital customer base, and one that’s moving more toward mobile every year, businesses employ all manner of digital marketing strategies to boost awareness for their products and drive up ROI (return on investment). Toward that end, social media platforms offer a ready-made network of prospective customers along with tools, like advertising, influence marketing, and engagement, destined to bring more traffic into their stores and onto their website.

instagram expert
Image courtesy of Hootsuite

As you can see in the graphic above, and I have a bunch more Instagram stats following this post, people spend more time on Instagram than any other of the most popular social media platforms. As you can see, Instagram a forecast for 2020, predicted growth in the number of Instagram users of nearly 14%, compared with a paltry growth in Facebook of only 4.3% — of course, Instagram is owned by the same company as Facebook.

Social media platforms served as a major communication medium for many people during the pandemic (which still rages in some regions) since they could not physically visit their loved ones. Thus, Instagram raged past these projections to add 73 million users in 2020 to reach the lofty goal of over a billion users, just like its bigger cousin, 3 years ahead of projections. A bigger statistic for those of you with a younger demographic in your target market, 71% of Instagram users are under 35, compared with an older average user on all other platforms except Snapchat. 

Most companies understand the vital role social media plays in creating awareness for brands. That is why a lot of them prefer launching their online campaigns on various social media platforms. For instance, studies show that 54% of users consult social media when researching product purchases. A study by Deloitte found:

consumers who are influenced by social media are 4 times more likely to spend more on purchases. Moreover, the influence can be so high that 29% of consumers are more likely to make a purchase on the same day of using social media.

Based on the Instagram statistics we shared earlier, you need a presence of Instagram, especially if you cater to a younger target market. And, with the intricacies of Instagram marketing, you should consider hiring an Instagram expert to at least get you started on the platform.

Why you need an Instagram expert

Instagram became a cornerstone in your marketing efforts to boost the visibility of your businesses over the last few years. Adopting an effective Instagram marketing strategy helps a company gain visibility, drives visitors to your website or physical store, and allows over 130 million taps on shopping posts to drive sales (as you can see in the graphic below). With Instagram, you can easily create awareness for your products, services, or brand. However, to achieve your goals, you need extensive knowledge about the Instagram platform, which has many idiosyncrasies that make using it challenging. For instance, Instagram doesn’t allow links in posts (at least until you get to a certain community size), forcing users to resort to placing direct links to content in their profile.  This is where the importance of an Instagram expert, such as path social media agency, can offer advice to help you reach your goals.

These agencies provide a wide range of services, such as Instagram growth service, search engine optimization (SEO), and so on. Hiring a professional social media agency that is an Instagram expert helps your business in several ways, such as:

Achieving your goals

A reputable path social media agency helps you achieve your marketing goals because they understand various platforms, such as Instagram, and know what works best on each platform. Given the unique way that Instagram works, it’s hard for someone without specialized knowledge to capitalize on the potential offered by the platform. You can waste a lot of time, effort, and even money without an Instagram expert there to guide you on best practices.

Whether you’re trying to create awareness for a new product or support an existing product line, a good social media agency can help you achieve your goals much faster and more efficiently.

Expertise

Another reason you should hire a professional is expertise. A social media agency is an expert in guiding your marketing strategy on Instagram such as providing Instagram growth service as well as other related services. They know the right strategies to use to help you achieve your goals fast. Since it’s their field of expertise, you can expect high-quality services from an Instagram expert that also helps you avoid costly pitfalls you might otherwise stumble into.

Saves You Time and Stress

Finally, hiring a professional to manage your social media accounts can save you a lot of time and stress. As a business owner, you must juggle a lot of balls, keeping them all in the air at the same time. Often, social media, like Instagram, and other marketing efforts fall short as they’re relegated to a lower status than staffing your business, ensuring your operation runs safely, protecting your customers’ and company data from cybercriminals, and the myriad of other immediate concerns that could close your doors. But, ignoring your marketing efforts means you don’t bring in enough money and, ultimately, this will close your doors forever. Because the effects of poor marketing don’t show up immediately, it’s tempting to spend too little time and money building your marketing campaigns.

Hiring an expert ensures you devote sufficient resources, including time, to building your marketing campaigns and generating revenue that keeps the rest of the business going. Moreover, hiring an Instagram expert is often cheaper than trying to do Instagram marketing yourself, as you can see in the comparison below.

in-house versus agency costs
Image courtesy of Alfredo Media

Conclusion

As you can see from this post, Instagram is a great social media tool for growing your business but represents some challenges due to its unique qualities. Hiring an Instagram expert makes sense in terms of getting the results you need, reducing demands on your time, and can even result in lower costs.

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.


instagram expert
Image courtesy of Hootsuite