If you’re like many new businesses or one that’s growing rapidly, you know what it’s like to feel like a one-armed paper hanger. You have about a million things to accomplish every day and only so many hours available. Plus, you likely don’t have the skills necessary to accomplish everything that’s on your plate. Sure, you can hire staff to help supplement your skillset and take over some of the tasks you don’t have time to accomplish in a day, but that costs money. And, if you don’t need experienced full-time staff, you have to settle for less skilled workers (as skilled workers demand a higher salary and full-time work plus benefits) or waste a lot of money on folks who don’t have sufficient work to justify their wages. Hiring a jack of all trades is both inefficient and ineffective for the same reasons as hiring part-time or inexperienced workers. However, don’t give up hope. There are many tasks where outsourcing reduces costs and increases revenue. Let’s take a look at the 4 most common tasks where outsourcing reduces costs.
How outsourcing reduces costs and increases revenue
Outsourcing reduces costs
Hiring a skilled worker doesn’t come cheap. Salaries for skilled professionals like the ones we discuss in this article vary based on:
- Their discipline and years of education
- How much experience they have
- In your region, you’ll pay more when the cost of living is high and/or the demand for workers is high in your area
- Other factors such as the reputation of your business, how easy it is to work there (ie. short commutes, on a public transportation line, plenty of free parking), and your industry
Plus, you can expect to pay for benefits, which add nearly 30% to the wages paid to workers and professionals won’t work without a good benefit package. You have one-time costs that include the cost of hiring employees (which can be as high as 1.4 times the yearly salary of the new hire) and onboarding costs, as well as ongoing costs like periodic training costs,
Outsourcing reduces costs by eliminating all of these costs and transferring them to the third party providing professional services.
Outsourcing increases revenue
If you can’t keep the wheels on the bus because you can’t provide as many products as customers demand, you face an opportunity cost due to the business you have to turn away. Add to this the cost of lost customers or damage to your brand reputation when you don’t have employees who meet customer expectations.
Using the right people who know how to perform their jobs well means you keep customers happy by delivering quality products on demand. You also keep your internal employees happy because customer complaints don’t overburden them.
Happy employees are loyal so you experience lower turnover, fewer sick days, and increased productivity.
Where you should consider outsourcing
Marketing and PR
As a business, there’s nothing you want more than to reach as many members of your target market as possible with a message that motivates them to make a purchase in the right channels when they’re in need of the products you offer. And that’s where marketing and PR comes into play. However, marketing your business successfully in today’s economy takes skills that are in high demand, as you can see below.
You can’t just hire anyone able to string a sentence together if you want to succeed. You need folks with the knowledge and experience to run marketing campaigns in the ever-changing environment we’re in. For instance, social media, once the darling of small business marketing, now delivers much smaller returns while other tactics, like SMS (short message service) and mobile apps, rule the day. If your marketing team doesn’t understand these trends and adjusts their campaigns, you’re likely throwing money down the toilet.
Consider outsourcing your marketing and PR efforts to an agency or consultant who’s well-versed in the industry. Whether you want something as simple as a few social media posts each day, or you’re looking for SEO support and other forms of outreach, you can rest assured that the marketing side of your business is being taken care of.
There are always pros and cons when it comes to outsourcing certain areas of your business. However, when it comes to your IT needs, the positives will always outweigh the negatives. If you use a company like Revolution Group Managed IT Services you can look forward to 24/7 support, meaning your website and backend will always be running, meaning there won’t be any downtime for your business. Not only that, you can breathe a sigh of relief knowing that you’re doing the best you can to prevent any cyber attacks against your business.
Now that you’ve got an IT department looking after the technology side of things, you might want to think about physical security too. From ensuring your entry points are securely locked to getting security guards, outsourcing is your best option. You’ll have skilled people helping you protect your company at all times. Apart from preventing damages to your business, you’ll also be keeping your reputation and finances in check, too. And, because you know you’re safe, you and your team can focus more on the task at hand rather than worrying about the safety of your assets.
Finally, another area to consider outsourcing is accounting. Regardless of your motives for starting your business, your financial elements need to be controlled. You might not want to hire someone full-time to do your accounting, and that’s where outsourcing comes in. Not only can they help keep your finances in check, but you can get financial advice from them when it comes to investing in new things for your business. You can also enjoy the fact that they can sort all of your taxes for you, meaning you don’t have to endure the headache that comes hand in hand with it.
Consider these four areas to outsource in your business to make life easier and to get the best results for your business.
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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.