Building a Successful Business: The Right Strategy

better marketing plan

Building a successful business doesn’t happen overnight. It takes sustained efforts directed at the right strategies to survive long-term. The success of your company and the amount you achieve are determined by your efforts and effectiveness in implementing the right marketing strategies to capture your market. If you don’t expend enough effort in developing the right strategy, implement it flawlessly, and adapt your strategy over time, you can’t expect customers to appreciate your product and desire to spend their money with you. Below, you see some elements of building a successful business with the right strategic elements.

successful business
Image courtesy of AYOA

You must be willing to compromise and devise inventive solutions to overcome obstacles and stay on track to achieve more. This guide on launching a successful business will assist you in determining where you should concentrate your time and efforts to outwit your competitors and establish a name for yourself.

Building a successful business

Write a strategic plan

You likely need an overall strategic plan if you want to build a successful business. Sure, we’ve all heard stories of a successful business built with a plan scratched on the back of a cocktail napkin. Those are the exceptions, not the rule. Most companies who fail to plan, plan to fail, as the old adage goes.

You need a business plan to organize and guide all your business activities. Commonly, you write a business plan with a future focus; say 5 or more years into the future. Within the plan, you flesh out the upcoming year in greater depth while extending the plan another year into the future. In some businesses, this five-year focus into long enough. For instance, in the oil and gas industries, where it takes years to build a well and even longer to explore for new potential wells, you need to plan even farther into the future. In the East, they commonly plan out 50 years, although only the first few years offer any concrete directions with the remaining years acting more as a wish list of where the company hopes to go.

In addition to a business plan for the entire company, you also need:

  • A marketing plan that covers everything you want to do related to product, pricing, promotion, and distribution over the life of the plan. In the marketing plan, you also include additional marketing issues such as your target markets and anticipated changes in this market, product development and innovation strategies, and market research.
  • Production and operational plans detail aspects of running a successful business including future staffing needs, facilities upgrades and new facilities, and equipment needs.
  • Proforma financial statements are critical for running a successful business as they highlight anticipated income and outflows to determine when borrowing or other financial instruments might be necessary to cover a shortfall in funds needed to cover expenses. These financial statements also point to possibilities for expansion in other areas of the business.

In building your strategic plan, companies may do both a bottom-up (starting at the department or other lower level of the organization) and a top-down (from the executive suite) planning exercise then condensing the two planning documents into a cohesive whole.

Keep your workplace running smoothly

You need to keep your workplace running smoothly if you want to run a successful business. Taking care of your staff, seamless collaboration with partners, and an efficient supply chain are all critical aspects of a smoothly running workplace.

Nowadays, it’s also critical to keep your workplace clean, especially your workplace or factory and your equipment such as your broaching machines or engineering tools. You must ensure that there are no spills or accidents, that everyone is healthy and safe, and that you do everything you can to avoid accidents to protect both your employees and customers. Nothing damages a reputation quite as quickly as an unsafe working environment, as you can see from the negative publicity Abbot received due to its failures to maintain safety in its baby formula plant, which suffered major problems as much as a year before the US FDA shut down the assembly line.

Cleaning should be one of your main considerations, from how to choose the correct cleaning tools to the extra cleaning measures you need to make your working area COVID safe.

Equipment maintenance is right up there with a clean facility. Today, companies have lots of help in maintaining their equipment at optimal performance from software that tracks maintenance records to remind you when routine maintenance is required to beacons and other IoT devices used to monitor remote or hard to reach equipment constantly and warn operators when the equipment is operating in an unsafe manner or needs attention.

data asset
Image courtesy of Digi

Make customer service a priority

When your consumers are satisfied, your firm runs better, helping you build a successful business. As a result, if you want to succeed, you must prioritize customer service. The first step in customer service is to produce high-quality products (both goods and services) in the first place. Ensure you can only promise what you can reliably deliver to avoid pissing off customers. In today’s world, where negative word of mouth quickly spreads far and wide, failing to keep your promises costs you a bunch of future customers in addition to failing your existing customers.

You must also provide a variety of options for customers to receive service after the purchase. From offering social media customer service hours, to using chatbots to answer questions 24/7, to listening and responding on various communication channels for complaints, the world of customer service is no longer just waiting by the phone for it to ring.

Listen to professional advice

If you want to operate your firm properly, you’ll need to recruit outside help. If you don’t, you risk having a limited vision and focusing exclusively on what’s in front of you; running from crisis to crisis. Plus, a small business can’t effectively hire experts to fill every role without incurring a lot of wasted expense for folks who aren’t needed full time. As a business owner, you likely lack at least one skill critical for running a successful business. For example, if you want to know what taxes are imposed on cryptocurrencies, you should see a professional tax advisor or you face enduring interest and penalty charges from the IRS for not handling these transactions correctly.

Also, solicit input from staff and clients as they’re often the experts on factors within their purview, then listen to what they have to say and make adjustments based on their suggestions. You’ll almost likely obtain a new perspective on a subject and be able to better your business in places you didn’t realize needed improvement. You might also want to look for a mentor who can provide you with advice and insight into how to grow your business and go forward.


These four tips should help you manage a profitable business. Do you have any further recommendations that you believe should be considered? Please leave them in the comments section.

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