Technological growth continuously causes a revolution in every industry, real estate included. Real estate agents must do more than upload a few photos on the internet in today’s environment if they want to succeed in their marketing efforts. So, today we share some real estate marketing efforts for today’s increasingly digital world.
Some marketing strategies work in any business while others require a few unique tactics or some tweaking to optimize performance in that market space. Real estate marketing is our topic today.
The digital space made it possible for realtors to explore different strategies to market their businesses. In this digital era, you have to embrace digital marketing, or risk lagging behind your competitors. In this article, we’ll discuss effective real estate online marketing strategies.
Real estate marketing strategies
1. Paid online ads
If you want your business to excel, you need to invest in online ads to boost your web traffic and conversions. Before you invest in paid ads, ensure you understand long-tail keywords and how to use them. Learn the different types of ads and identify the ones that best suit your business. You also need to track your paid ad results to know how they’re performing and ensure you create a landing page that motivates visitors to contact you for a showing concluding with a clear call-to-action (CTA). This ultimate guide to online real estate ads might help you understand all you need to know about online paid advertising.
2. Identify your niche
To succeed in online marketing in any industry, carving out a niche allows you to focus your efforts on a particular market segment or niche. Your real estate marketing delivers better results when your website, marketing campaigns, and social media presence focus your messaging and other strategies on your niche.
To help you create a niche, understand the kind of properties you’d like to sell, who you’re targeting, the price range of your properties, the neighborhood you prefer, and whether you want to sell commercial or residential properties or both.
Do be aware that finding and carving out your niche is particularly important when you are planning things like your social media strategy. If you don’t do this, then you are just going to end up in a situation where you are doing the equivalent of cold calling people who have no interest in your company or desire to find out more.
3. Create a user-friendly website
A real estate website relies on visuals, especially images of your properties and virtual tours, especially in the pandemic age. This means you must include many photos and videos, which might slow your website, resulting in an increased bounce rate. However, contracting a professional web designer helps you create a responsive website with optimized images and videos that reduces load speed and reduces bounce rate.
A mobile-friendly website should help you target a broad audience as many people access the internet on the go using their mobile phones. This helps your website rank high on search engines, which helps to increase conversions.
4. Build a solid social media presence
A solid social media presence helps you market your real estate business far and wide. Posting photos and videos on platforms such as Facebook, Instagram, and Pinterest is a great way to drive growth with your social media marketing campaigns.
For your social media strategy to be effective, you need to identify your target audience and how to reach them using the image below as a guide. The first start in reaching your target audience is to identify where they gather online and interact with them there. This way, you can get valuable feedback to help you tailor your marketing campaigns according to their tastes and preferences. Interacting with your prospects helps you to find what they think about your brand, and what they want and how you can accommodate their needs.
Social media presence also helps drive traffic to your website, build conversions, and raise brand awareness. High traffic is beneficial for your business, as it helps it rank high on SERPs (search engine results pages) when your prospects search your business.
To succeed at social media marketing, plan your content and ensure that it’s optimized for social media. Ensure brand consistency across all social media platforms, promote your website and blog content, share curated links and track your competition, and results.
5. Create email marketing campaigns
To create a successful email marketing campaign, you first have to build an email list by leaving a contact information form on your website for your prospects to fill in their details.
For your real estate marketing campaign to succeed, continually make efforts to impress your potential customers by sending them valuable content such as open house invites, monthly market updates, success stories, or tips they can use to transition to a new home, such as decorating or remodeling. Convincing them to convert might take some time, but keeping in touch encourages your prospects to choose you as their go-to agent.
6. Encourage customer reviews
Whenever you complete a sale, have your clients leave their reviews on your website or social media pages. In online businesses, creating a good reputation is very crucial for the success and growth of your venture. Before most clients can entrust their money to you, the first place they check is the customer reviews section.
Always endeavor to build good business relationships with your clients as they are great ambassadors of your brand. You can also ask them to leave their testimonials on Google My Business. This helps your business rank high and also drive traffic to your website.
7. Host virtual tours
A virtual tour is a technology that allows prospective clients to remotely tour the homes they might consider buying It is reported that 77% of Americans would prefer a virtual tour before a physical visit. Virtual tours give buyers a sense of belonging, which may trigger them to make a buying decision.
8. Create a blog
Blogging is an excellent way to gain new clients, stay current with your existing clients, and maintain positive relationships with those with whom you worked with before. Blogs help to build trust and brand loyalty. If you create relevant content that ranks high on search engines, it helps to build credibility and people view you as an expert.
The world is rapidly changing thanks to technological advancements. Embracing these digital marketing strategies helps you to successfully market your real estate business online, and stay ahead of your competition.
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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.