7 Reasons You Need a Marketing Expert to Grow Your Business

In today’s competitive business landscape, partnering with a marketing firm is more than just an option; it’s a strategic imperative that propels your business to new heights. Whether you’re a small startup looking to make a significant impact or an established company aiming to maintain and expand your market share, the right marketing expertise is a game-changer. After all, sales is the ONLY way to grow your business or even survive in a digital world where consumers no longer roam through a mall window shopping to find what they need. And marketing isn’t something you can do successfully without a range of expertise in various aspects of marketing or hand off to your cousin who knows how to use Insta. You need a marketing expert with the right combination of skills, experience, and market knowledge to propel your business forward. Today, we’ll discuss seven reasons why you need a marketing expert if you want to thrive. So, buckle up!

you need a marketing expert
Image courtesy of Digital DNA

Why you need a marketing expert

The digital marketing environment constantly evolves, as does marketing and consumer behavior, with new trends, technologies, and channels emerging almost daily. Navigating this dynamic space requires specialized skills (like the ones you can see in the graphic above) and a deep understanding of various marketing channels and strategies, as well as awareness of different markets. By investing in your marketing, you tap into a wealth of knowledge and experience that can help you craft effective campaigns, reach your target market more efficiently, increase sales, ensure customer satisfaction, and, thus, achieve your business growth goals.

It’s not magic! Successful businesses give customers what they want, where they want it, and at a price that provides value. Then, getting that message out to convince prospective buyers you have a lot to offer brings sales to help you meet your business goals.

Here are seven compelling reasons (in no particular order) why you need a marketing expert if you want to grow your business.

1. Access to a wide range of skills

Marketing is a multifaceted field that requires a diverse set of skills. As you can see in the image above, it’s not easy to find these skills among available candidates, especially when it comes to analytics. From SEO and content creation to social media management and PPC advertising, a marketing expert brings together professionals with specialized skills in all these areas. By outsourcing your marketing needs, you gain access to a team of experts who can handle every aspect of your marketing strategy, ensuring that all bases are covered and your campaigns are cohesive and effective.

This is especially important when you don’t have sufficient need for full-time marketing staff or can only afford to hire one or two full-time staff, which only provides access to some of these skills. Having the wrong people or gaps in the skills you can access is a recipe for disaster.

I once worked as a consultant for a Fortune 50 company. After meeting with their new VP of Marketing and some other high-ranking executives, he pulled me aside to ask how to create a marketing budget as he’d never even seen one, let alone know what went into one. Needless to say, the company was acquired soon after this conversation and not at a big premium.

2. Cost-effective solutions

Hiring an in-house marketing team is expensive, especially for small to medium-sized businesses. Salaries, benefits, training, and resources add up quickly. A marketing agency offers a cost-effective solution by providing all the services you need for a fraction of the cost. You pay for the expertise and results without the overhead and costs associated with maintaining a full-time staff when you don’t have sufficient work to keep them working during a regular work week.

It doesn’t make sense to cut out your marketing costs completely to save money. That might work in the short run when you face a unique challenge, but in the long run, it’s like cutting off your nose to spite your face. Below are some industry standards you can use to help determine your marketing budget. Don’t skimp.

marketing budget by industry
Image courtesy of Creative ONL

Also, marketing tools like automation, analytics, and email marketing are expensive. Google Analytics 360 alone costs a minimum of $150,000 per year. Sure, there’s a free version available, but it lacks the power and has limitations that can cloud your interpretation. Hiring a marketing agency gives you access to all their tools and costs less because the fee is distributed among all their clients.

3. Focus on core business activities

Developing and implementing your marketing strategy isn’t something you can leave until after you finish all the “real” business of the day. These activities are time-consuming and by shorting emphasis and creativity in these tasks, you’re sure to fail. Hence, you need a marketing expert to focus all their attention on marketing, leaving you free to focus on the core tasks involved in your business, like manufacturing, store management, or providing services like legal advice.

By outsourcing your marketing efforts to a dedicated agency, you free up valuable time and resources to focus on other critical areas of your business. This allows you to focus on what you do best while leaving the marketing to the experts.

4. Staying ahead of trends and technology

The marketing landscape is constantly changing, with new trends, tools, and technologies emerging regularly. A marketing agency stays at the forefront of these changes, ensuring that your business benefits from the latest advancements. From utilizing cutting-edge marketing software to staying updated on the latest industry trends, you need a marketing expert who can help you stay ahead of the competition and maintain a competitive edge.

For instance, did you know that algorithms on some social media platforms, like Facebook and Instagram, now favor paid posts to the point that reach drops every year (see graphic below)? That means you must now focus on alternatives to organic posts, such as paid posts and working with influencers if you want your Facebook strategy to pay dividends. If you don’t have the time to keep up with these trends, you’re wasting time and money. You need a marketing expert to help you navigate these trends and technologies.

organic reach
Image courtesy of LinkedIn

5. Objective perspective and fresh ideas

Sometimes, being too close to your business can limit your perspective. A marketing agency brings an outside perspective that can offer fresh ideas and insights you might not have considered. This objective perspective can help identify new opportunities, refine your messaging, and create innovative campaigns that resonate with your target audience.

Similarly, they have vast experience with various marketing strategies gained from other clients. This not only means they might consider a new perspective based on something they did for another client, but it also means they’re in a better position to gauge which strategies might work and which might fall short. Since we’re dealing with notoriously fickle consumers, such experience is the best predictor of workable strategies.

6. Measurable results and accountability

As you likely noticed in the graphic I began with, hiring analytics talent faces the most significant gap because it’s hard to fake analysis skills and it’s not everyone’s cup of tea. But, possessing accurate, up-to-date analysis of your marketing efforts is a crucial element leading to success. By knowing which posts generate real engagement and which ads drive sales, for instance, you can focus your funds and efforts on developing and accurately implementing the right marketing tactics the right way.

One of the most significant advantages of working with a marketing agency is its ability to track and measure results. Agencies use advanced analytics and reporting tools (that, as said before, come with a high price tag) to monitor the performance of your campaigns, providing you with clear and actionable data. This level of accountability ensures that your marketing efforts are continually optimized for better results, and you can see the return on your investment in real time.

7. Scalability and flexibility

As your business grows, your marketing needs evolve. As your business grows, a marketing agency offers the scalability and flexibility to adapt to these changes while allowing you to cut back when the need arises without incurring ongoing costs. When the environment changes or you want to test out new marketing tactics, you don’t have to dump your existing staff in favor of hiring new skills, you simply switch your strategic emphasis with the agency that now assigns different staff to your project.

Whether you need to ramp up your efforts during peak seasons or scale back during slower periods, a marketing agency can adjust its services to meet your changing needs. This flexibility ensures that your marketing strategy remains aligned with your business goals at all times and you don’t incur excess costs.

winning business pitch
Photo: RDNE Stock project / Pexels

Conclusion

There’s no reason for you to approach growth alone. You have so much to gain by partnering with a marketing expert who can provide your business with the expertise, resources, and flexibility needed to thrive in a competitive market.  By leveraging the skills and knowledge of a marketing agency, you can focus on what you do best while driving growth and achieving your business objectives. Marketing’s dynamic nature requires constant adaptation and innovation, which a dedicated agency is well-equipped to handle.

A marketing agency offers comprehensive support at every stage, from developing creative strategies to executing campaigns and analyzing results. Investing in professional marketing services is not just about immediate gains but also about building a sustainable path for long-term success.

Are you ready to unlock your business’s full potential with professional marketing expertise and take your growth to the next level?

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Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.