10 Tips for Adding Video Ads to Help Your Business

video marketing

Video ads offer several benefits that can help online businesses like e-commerce sites and drop shippers drive growth and achieve their marketing objectives. Here are 8 reasons you should add video ads to boost sales performance.

video ads
Why you need video ads

The stats don’t lie and show that video, including video advertising, produces some pretty amazing results. For instance, 84% of consumers surveyed reported buying a product after viewing a video and they’re more than twice as likely to share video as static content. Sharing exposes new users to video and offers more opportunities to sell products, creating a cascading effect as your video moves through social networks.

Here are some other good reasons you should use video ads as part of your online marketing campaigns if you need more than these stats.

1. Increased engagement:

It’s not a new concept since video is the hottest thing in digital marketing and has been for some time. But, video ads on platforms like TikTok and Instagram Reels help tell your brand story, which is something that sparks the imagination and generates secondary viewing, as mentioned above. Video content has a higher potential for capturing and retaining viewers’ attention compared to text or static images. Videos can convey information more effectively, evoke emotions, and create an immersive experience, leading to increased engagement with your brand and message.

People love to see themselves in advertising and, by creating ads for each of your marketing personas, you tell consumers that the products you make fit their lives.

2. Improved brand awareness:

Just as their broadcast cousins, video ads have the power to create a strong brand presence and enhance brand awareness. Through compelling storytelling, visuals, and audio, videos can effectively communicate your brand’s values, its personality, demonstrate the benefits offered by your brand, link your brand with other positive images such as celebrities, and build emotions that anchor the brand in the consumer’s brain. Because they have a bigger impact, video ads have the potential to reach a broader audience and leave a lasting impression when compared with other types of advertising.

As you can see, sharing greatly expands the reach of your ads, representing increased sales potential.

roi of social media

3. Higher conversion rates:

Video ads, done right, are highly persuasive when it comes to influencing consumer behavior. By showcasing your products or services in action, demonstrating their features and benefits, and including strong calls to action, videos can effectively drive conversions. They can help instill confidence in potential customers and push them toward making a purchase.

That’s why companies increased their spending on video ads by almost 60% last year and will likely do it again this year, although not by as much. If you need help creating high-converting video ads for your e-commerce site, you might find that hiring a firm specializing in online video creation can really help you reach your goals.

4. Enhanced storytelling and messaging:

Videos provide a dynamic platform for storytelling and conveying complex messages. You can leverage videos to tell your brand’s story, share customer testimonials, explain product usage, or educate your audience about your industry. This allows you to build a deeper connection with viewers and effectively communicate your unique value proposition.

5. Increased social media reach:

Video content performs exceptionally well on social media platforms. Video expands the amount of time spent on social media platforms like Instagram, TikTok, and YouTube. In fact, millennials and GenZ spend more time watching videos on these social platforms than their parents spend watching more traditional programming, like streaming. Last year, viewers watch 17 hours of online video per week, on average, down slightly from pandemic levels.

increase of video marketing
Image courtesy of Wordstream

Of course, not all that time is spent watching video ads, but the enhanced ability of mobile devices means that consumers are increasingly comfortable watching all types of online videos.

6. Effective targeting and personalization:

Although this isn’t specific to video advertising, online ads offer enhanced targeting and personalization that make them particularly effective marketing tools. Instead of mass-produced videos like you see in traditional advertising, it’s cost-effective to produce multiple ads that appeal to specific markets with the available tools like mobile capture and editing. You can then choose your target marketing by setting the audience that will see your ads on social platforms or setting your keywords in Google Ads to ensure the right market sees the most effective ad for that market.

7. Improved SEO and website traffic:

Video content can positively impact your website’s search engine optimization (SEO) efforts. Search engines often prioritize video content and users can select to see just video content by using the tab in Chrome. Video ads that link back to your website make your website look good to search engines as metrics like time on site and visitors are ranking factors in most search algorithms.

8. Measurable results and insights:

Video advertising platforms provide robust analytics and measurement tools unlike those available through traditional advertising. Not only can you track metrics such as views, shares, and engagement rates but you have access to more critical metrics such as click-through rates and conversions, especially if you tag the links contained in your ads. These insights help you optimize your campaigns, refine your targeting, and make data-driven decisions to improve your overall marketing strategy.

Here are 10 tips for using ads to convert visitors

1. Create compelling and concise videos:

Keep your videos short and attention-grabbing. A new trend is mini-vids as short as 10 seconds and this product is available on most video platforms, like Facebook and YouTube. Focus on the features that matter to your target market and create different ads designed to reach different markets. For instance, something as simple as the actors in your video helps you attract consumers who look like the actor.

Short ads create an opportunity to attract new potential buyers while longer ads may not receive as many views.

2. Highlight key benefits and features:

Show off the unique selling proposition (USP) of your brand in a concise and clear manner. Don’t feel the need to go into every feature and stress key benefits for each target market in your ads. Targeting allows you to match the audience with the USP that matters most to that target market.

3. Optimize for different platforms:

Consider the platform where you plan to run the video ads, such as social media platforms or video-sharing sites. Customize your videos to fit the specific requirements and user expectations on each platform. For instance, Instagram Reels also show up on Facebook if you adjust that in the settings while TikTok videos tend to be more fluff than substance. YouTube tends to embed advertising in training videos.

4. Implement strong storytelling techniques:

Consumers react best to stories on social platforms. Create a storyboard and a short script before you start filming but don’t make the video feel like you’re reading a report at school. Sound natural and approachable. visual storytelling in content marketing

5. Include clear calls to action (CTAs):

At the end of your video, clearly state what action you want viewers to take, such as visiting your website, making a purchase, signing up for a newsletter, or following your social media accounts. I create a video donut as a wrapper for all my videos. I include a link to the website at the beginning and a CTA at the end of the video and can easily edit my wrapper to fit the video and target market. YouTube also allows you to embed links in the description as well as within the video itself.

6. Leverage retargeting:

Set up retargeting campaigns to reach visitors who visited your website in the past. Visitors pick up a tiny piece of code when they visit your website and you can selectively show ads to those interested past visitors as a way to improve conversion rates.

7. A/B test your videos:

Create multiple variations of your video ads with different elements such as visuals, messaging, and CTAs. Test them against each other to determine which ones perform best and generate the highest conversion rates. In general, A/B testing (which can be any number of variations) works best when you only change 1 element at a time although some platforms support multivariate testing that allows you to change everything at once while still producing implementable insights on what works best.

8. Optimize for mobile:

Lots of users, especially younger ones, use their mobile devices as a way to pass the time while waiting in line, in between courses at dinner, waiting for the train, or any time they feel bored, including while doing other activities. Hence, you must optimize your video for mobile by ensuring any buttons are far enough apart and any text is readable on a smaller screen.

9. Monitor and analyze performance:

Track the performance of your video ads, focusing on those metrics that correspond to reaching your goals (we call these KPIs or key performance indicators) such as click-through rates, conversions, and engagement rates rather than the number of views. When you tag links shared in your video ads, you can track a visit prompted by an individual ad through your website to see which results in higher conversion rates, rather than stop with less impactful metrics such as click-throughs.

Continuously iterate and optimize based on the data and feedback you gather, and make necessary adjustments to your videos, targeting, and messaging to improve performance over time. Continuously optimize your video ads to improve their effectiveness and maximize conversion rates.

Conclusion

Remember, video ads are just one component of a comprehensive marketing strategy. Elevate your online business with these 10 tips for effective video ads that boost sales and engagement. Craft concise, compelling videos tailored for different platforms, emphasizing storytelling and clear calls to action. Leverage retargeting, conduct A/B testing, and optimize for mobile. Monitor key performance indicators for successful campaigns and consider integrating video ads with other marketing strategies. For additional insights, explore the benefits of Mastering the Art of Live Video Streaming.

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