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You're here: Home » Innovation Marketing

Are Your Management Styles Killing Your Business or Increasing Performance

December 24, 2020 by Angela Hausman Leave a Comment

management style and innovation

Your management styles can kill your business; dragging down efforts to grow the business and … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy Tagged With: exponential organizations, Innovation Marketing, management style, Microsoft, MIT, P&G, Salim Ismail, self-managed teams

Marketing: Knowledge and Innovation [UPDATED]

October 5, 2020 by Angela Hausman

innovation

INNOVATION is the holy grail of business success. For instance, firms like 3M, GE, and Intel expect … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy

4 Common Entrepreneurial Mistakes to Avoid in a Time of Crisis

March 25, 2020 by Angela Hausman

marketing and branding

Being an entrepreneur is all about embracing risks and taking chances, and that comes with the … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy

New Product Development: Foundations in Business and Design

May 14, 2018 by Angela Hausman

new product development

Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new … [Read more...]

Filed Under: consumer experience, Innovation Marketing, Marketing Strategy Tagged With: business case, customer input, marketing, new product design, new product development, problems

Survival of the Fittest: Adapt & Collaborate, or Die

March 15, 2016 by Angela Hausman

evolution of organizations

I read a great post from BCG about the evolution of organizations equating adaptation in the biology … [Read more...]

Filed Under: Back to Marketing Basics, Innovation Marketing, Marketing Strategy Tagged With: adaptation, analytics, collaboration, cooptition, evolution of organizations, Innovation Marketing, marketing, sensing, survival of the fittest

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Data-Driven Digital Marketing

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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