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You're here: Home » Innovation Marketing

Marketing Research: What’s Your Part Worth?

November 30, 2022 by Angela Hausman

what's your part worth

Imagine you work for a company in their development department and your job involves developing a … [Read more...]

Filed Under: Innovation Marketing Tagged With: conjoint analysis, Marketing Research, over-engineering

Start a Business: 4 Things to Do Before Your Launch

April 20, 2022 by Angela Hausman

startup failure rates

There's a lot to do before you start a business. In this post, we discuss some things you need to do … [Read more...]

Filed Under: Innovation Marketing

Expand Service Offerings Using These Tips

February 1, 2022 by Angela Hausman

expand service

Service-based businesses are those whose primary product is intangible as opposed to goods-based … [Read more...]

Filed Under: Innovation Marketing

Perfecting Your Product Launch in 2022

January 26, 2022 by Angela Hausman

profits over the lifecycle

Once you have your first physical product ready for sale, likely you want to host a launch event to … [Read more...]

Filed Under: Innovation Marketing

Cost-effective Tools for Getting a Product to Market

January 13, 2022 by Angela Hausman

product life cycle

Getting a product to market is a big moment for any business. Whether or not you can successfully … [Read more...]

Filed Under: Entrepreneurship 101, Innovation Marketing

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.