OK, so you’ve been doing social media for awhile, but you’re just not seeing the lift promised by your social media team. You’re beginning to question your investment. Maybe social media just doesn’t work with your brand? Your market? Your industry?
So, you gather the team together and ask, “Where’s my return on investment?”
But, instead of blaming your poor return on investment on social media, you should be looking closely at the strategies employed by your social media staff. You hired these young guys fresh graduates with marketing, advertising, journalism, or literature degrees figuring these young people really understand social networks. But, do they really UNDERSTAND social media?????
The likely answer is: NO.
Social media marketing strategy requires more than just knowing how to talk to your friends on social networks. And it certainly takes a lot more than being able to create a cool Fan Page.
Successful social media marketing strategies capitalize on this new media, while integrating traditional media and marketing tactics.
Successful social media marketing strategies understand how consumer behave on social networks.
Successful social media marketing strategies recognize that subtle marketing mistakes have huge consequences.
Successful social media marketing strategies collect data, analyze the data, then use data to guide decision-making.
As a first step toward creating successful social media marketing strategies that produce high return on investment, you need a process capitalizing on these realities.
Luckily, Ubervu put together a nice little infographic to make your job a little easier. Take a look, get their white paper for more information, and be sure to sign up for our newsletter so we can keep you updated on cutting-edge resources to guarantee you get the return on investment you demand.
Key take aways from this report:
- Most marketers (70%) have no clue what consumers are saying about their brands in social networks.
- Social media marketing success is an iterative process combining monitoring, analysis, collaboration, and integration.
- Creating return on investment comes from doing this process well and repeating it often.
- Engagement in social media underscores gaining return on investment