Use Google Ads to Enhance Your Gadget Sales

Using Google Ads to increase your sales either online or through your physical store, is a cost-effective means to reach prospective customers online. Through Google Ads, the company targets only those users looking for the products they sell and studies show that using the right keywords in your advertising helps you reach users who are ready to buy. That’s why Google Ads results in a high conversion rate When compared with other online advertising channels, as you can see in the image below.

Google Ads conversion rate
Image courtesy of Forbes

However, if you’re an individual or a very small business selling a single item, such as your old Google Pixel 8 Pro, setting up a full Google Ads campaign might not be the most efficient path. Instead, consider using an independent online platform. You can sell Pixel 8 Pro on Gadgetpickup easily without the need for complex ad campaigns.

For companies in the business of selling products, even those that only sell in a physical store, setting up an effective Google Ads campaign is both a good use of your advertising dollars and will greatly impact your sales. Google Ads offers an option for newbies that utilizes AI  to do most of the work for you when it comes to setting up and running ad campaigns. My experience suggests that using this option results in much lower metrics and profits than crafting Google Ads campaigns yourself. But, setting up a Google Ads campaign isn’t intuitive, so it pays to learn a few tricks to optimize your efforts. Check out the advice below to learn how to excel at running ad campaigns on this platform

What is Google Ads and how does it work?

The Google Ads platform allows companies to create ads that appear as sponsored posts on search engine results pages, as shopping ads for products sold online, and as ads shown on the display network, YouTube, and the Play Store. The advertiser controls the choice of where ads appear. Ad placement is also a factor of a keyword match between the search terms entered by the user and those chosen by the advertiser.

google ads campaigns
Image courtesy of Wordstream

Why choose Google Ads?

Selective exposure

The main virtue of Google Ads lies in its possibility to identify the audience that is most likely to result in a sale. Advertisers control who sees ads by choosing keywords that represent their products and are likely to comprise search terms entered by their target market. Advertisers may also choose demographic and geographic variables reflective of the audience they hope to attract with their ads. This means that your Pixel 8 Pro advertisement, for example, uses these tools and shows up in the search for tech-savvy people using different devices searching for the latest smartphones, so there is a higher chance that the ads attract the attention of your target market and have a greater potential to result in a conversion.

Budget-friendly advertising

One of the most alluring features of Google Ads is that you only pay for interested views. Since these ads are pay-per-click, you only pay a small fee when someone clicks on your ad. The average cost-per-click is between $2 and $4, but by optimizing your landing page and your ad, you can get high-quality clicks for much less than this. Nearly real-time metrics help you optimize your CPC (cost-per-click) by changing elements of your ads, such as keywords, headings, and descriptions. The newest version of the ads platform uses AI to test different combinations of these elements to quickly hit the highest-performing combination.

Crafting effective ads

Ads that grab attention as well as trigger conversion are the ultimate goal. A Google Ads campaign gives you the opportunity to build ads that are not only attractive to the sight but also fulfill the needs of your prospective clients. For example, your ad for the Pixel 8 Pro might feature elements that help differentiate the product from competitors, such as the camera and editing software.

Keywords

Choosing the right keywords really impacts your success. Choose specific keywords that attract your target market. For instance, a long-tailed keyword like “formal black dress” will attract clicks with higher conversion rates than a keyword like “dresses”.

long-tail keywords
Image courtesy of Yoast

Quality score

Unlike traditional advertising that features a fixed price, pricing is based on clicks, as mentioned above. Those prices are determined based on your bid price and quality score. I commonly accept Google’s offer to determine the optimal bid price, but I pay careful attention to my quality score. You can improve your quality score by crafting unique landing pages that match your ads. Don’t worry about having multiple landing pages for each product and/or each target market segment. There’s no penalty for having multiple landing pages. In fact, there’s data to suggest that websites with more landing pages gain higher ROI.

For instance, when a user sees an ad for your formal black dress in their search results, a click should take them to a landing page showing alternatives that show formal black dress(es), not a bunch of dresses or women’s clothing.

Shopping ads

Shopping ads show at the top of search results and contain information about the product, such as price, rating, and more. Links in shopping ads should take users directly to the product page for that product.

Ad extensions

Ad extensions give you more control over your ads and help users quickly find what they’re looking for. If you’re running a women’s boutique, you might offer extensions for sales, dresses, casual wear, shoes, etc. This allows users to focus on the products they want, resulting in a better user experience. The nice thing about extensions is that Google only charges for a maximum of three clicks, even if users click on all your extensions.

Elevating your success through strategic adjustments

To allow your Google Ads campaigns to work well, it’s necessary to practice the customary maintenance and optimization. Here are some effective strategies to ensure your campaigns remain competitive and effective:

  • Put metrics such as click-through rate and conversion rate on your watch list. Then, analyze which ads lead to what results.
  • Try ad variations and tweak messages, images (not possible in search ads), or calls to action to see what works best. So you learn what is working and what is not. Google has automated this process somewhat but you should still consider adding or replacing elements that don’t lead to conversion.
  • Increase bids on keywords that will bring in traffic that converts to sales to boost your ad’s visibility.
  • Keep on improving your keyword selection to make them extremely specific and more relevant to the Google Pixel 8 Pro.
  • High-quality ads will be more likely to be ranked up and CPC will be reduced.
  • Use Google’s automated bidding to regulate your bids in real-time, adjusting them according to your ads’ performance to maximize your ROI.google ads

Alternative methods of selling your gadgets

When you’re ready to sell your Google Pixel 8 Pro, platforms like Gadgetpickup offer a straightforward solution. This site, and others like it, simplifies the selling process by focusing on user-friendly experiences. They allow you to list your device quickly, set your price, and reach buyers specifically looking for used tech. The benefits of using Gadgetpickup include secure transactions and a ready audience of tech enthusiasts, which can lead to faster sales without the hassle of marketing your product.

Exploring other selling options

Beyond online platforms, there are other effective ways to sell your Google Pixel 8 Pro. Local tech shops often buy used devices directly or offer trade-in deals that could be beneficial if you’re looking to upgrade your phone. Social media marketplaces and classified ads websites also provide avenues to reach local and global buyers. When selling through these channels, ensure your listing is clear and detailed—mention the Pixel 8 Pro’s high points, like its superior camera and long battery life. Always include quality photos and be responsive to inquiries to increase your chances of a quick and profitable sale.

Crafting your selling strategy

It’s just not enough to think about disposing of an old thing; having a prudent plan will help you to get a great return for your efforts. You should first decide on the timing when you intend to sell your product. For instance, if you think of selling your appliance before the new model is announced, you may be able to get a better price. Secondly, focus on performing a reset and cleaning your Google Pixel 8 Pro to make it as clean and charming as possible – appearance is everything.

Besides that, when you post the device on sale via online platforms or other sources, act as a marketer does. Emphasize the distinctive features of the Pixel 8 Pro which makes it uniquely different among the wide range of smartphones available. Maybe it is the camera, maybe it is the slim design, but is it the Android experience? As many potential buyers will be looking to find a property based on its price, location, and description, your ability to list those features in a clear yet engaging way is just as important as where you list it. Through this calculated strategy, you make sure you are able to get top dollar, and also, your Pixel 8 Pro is sold fast.

Final thoughts

If you’re running a business, Google Ads is an indispensable advertising platform due to its low cost and high conversion rate. Start small if you’ve never run these types of campaigns, monitor your metrics frequently, tweak your ads, and track performance through to conversion. Good luck.

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