Building a marketing tribe is probably the best move I’ve made with Hausman Marketing Letter and I thank Gregory Stringer, head cheerleader for the tribe, for pushing the idea. While still morphing into what I hope it will become, our tribe reinforces the value of tribal marketing.
Billed by organizers as:
DCWEEK is a week-long festival in the US capital focused on bringing together designers, developers, entrepreneurs, and social innovators of all kinds.
this event will attract 10,000 people into the DC metro area (Virginia, Maryland and the district) for 10 days of social media, art, technology, innovation and entrepreneurship designed to spur economic develop and sponsored by Ford.
And, our marketing tribe will have 1, and possibly 2 sessions, integrated into this event. The first session features myself, my partner, Barry McLawhorn, and 2 mega internet marketers — we’re waiting until next week to announce details, but trust me, these guys are BIG — normally charging over $1000 a person for an event like this, which is FREE as part of DCWeek.
In the second session, I’m hoping to coax members of the Students Helping Startups teams from Howard University to share insights from their experience. We’ve been working all semester on projects for startup firms across the nation to enhance their web presence through blogging, social networking, and other social media marketing strategies. Mari Smith, Michael Stelzner (Social Media Examiner) and Simon Owens (JESS3) have shared expertise with the students.
Social Media Meets Infographics
I’m collaborating with another member of our marketing tribe to create a cool infographic we hope will go viral — spreading throughout many high-authority marketing and social media sites.
While I can’t share the details yet, I’ll soon collect data — and I NEED the whole tribe to encourage their networks to answer the survey — and a tribal member — Craig Waterfield, who designed my fabulous new header — will turn my analysis into cool infographics. I’m really excited about this project and hope I can count on your help.
Tribal Marketing on Facebook
I started a Facebook group for our marketing tribe. So far, the activities on this site are great — engaging, sharing, and supportive. I’m exctatic about our progress. If you haven’t, please join our Facebook group and invite your friends, colleagues, and network active in marketing or social media to join, as well. It’s an open group so everyone is welcome to join or post and any group member can add new members. It’s our marketing tribe — so, don’t wait for someone to invite you.
My goal for the Facebook marketing tribe is to support each other by sharing and commenting on the efforts of other tribal members. Use the marketing tribe to build collaborative efforts — if you need help with something ask — if someone else asks, offer your services — this is generalized reciprocity and its part of making the pie bigger so everyone gets a bigger piece. None of us is in a position to pay for services — yet. I, for one, am bringing tribal members in on projects and hope to share profits with them as my business benefits from their services.
This is the way tribal marketing works — helping everyone benefit by working together and it’s what’s help lots of the big boys get where they are today. We can get there, too – if we all work together!
Join us in this adventure!
Join the Facebook Group
Tell us a little about you
Collaborate on joint projects
Let me know what else I can do to make this group more valuable.
BTW, we’re looking for a designer to create a badge for the tribe — something everyone can put on their website to designate they’re a member of the tribe.
Also, anyone have a cool name for our tribe? Post your ideas in the comments below.