It’s become increasingly important to use social media analytics to manage your social media marketing campaigns. These analytics allow you to optimize the ROI of your social media campaigns, manage them effectively, and monitor their performance.
As part of writing a social media analytics book, as well as wishing to provide the best analytics for my clients, I’ve tested or demoed a number of social media analytics tools. Some are free or have a nominal price, others are VERY pricy solutions. Some are easy to implement and others take a significant effort to use. For instance, the IBM social media analytics software requires JAVA snippets on each tracked page. Now, that might be feasible for sites with a large number of static pages, but those interested in assessing their blog will find putting unique JAVA snippets on each post cumbersome and awkward.
What do you need from your social media analytics software?
In working with clients (as well as managing my own social media marketing campaigns) there are 3 things I want my social media analytics software to do:
- Determine what’s working and what isn’t — do certain types of posts work best on certain platforms, what time works best for posting in each platform, which headlines work best, how do folks move through my website when I add a new landing page?????????
- How are folks moving through my conversion funnel? What problems do they encounter? Who are the folks who stop part way through the funnel?
- Who are my prospects and what do they think about me? What’s important to them? Who influences them? Where do they hang out? This includes sentiment analysis.
What your social media analytics software does for you
And, that’s another say these social media analytics solutions differ. Some are really good at answering 1 of my questions, for instance, SocialEars is really great at answering type 3 questions and Google Analytics is really good at answering Type 1 and Type 2 questions, but don’t do a thing to answer other questions. Some do a little to answer all 3 types of questions, but don’t do a great job with any.
If you’re an enterprise-level firm, maybe it doesn’t matter that you have to use several social media analytics tools — you can afford the cost and you have different folks working on different aspects of your social media marketing anyway, so each would only need answers to certain types of questions.
But, if you’re a small or mid-sized firm, like me, you can’t afford the time and expense involved in using multiple solutions. The best solution I’ve devised is combining free and paid solutions and bringing them together on a dashboard — like IBM’s Cognos, which is free.
15 social media analytics software
So, here’s my list (in random order) of what I think are the top social media analytics software tools. I’ve curated this list on Listly and you can add to the list as you wish be either adding new software tools or voting up the tools I’ve listed so they have a meaningful order. Enjoy
Best Social Media Analytics Tools
Social media analytics made clear and simple. evalue analytics is a social engagement measurement platform that offers accurate information about the social presence of each brand on various networks (Facebook, Twitter, YouTube, and soon, LinkedIn). This tool enables users to obtain social media analytics about their social marketing strategy and benchmark against competitors.
sociota is a great tool for social media analytics, monitoring and reporting. With high engage-ablity and awesome UI it not only a great reporting tool but also fun to work with
Social Monitoring Trackur provides all of the social media monitoring tools you need and none of the useless eye-candy you don't. Quickly monitor your online reputation, measure social media trends and analyze social media mentions for your company, brands, or clients. Learn More Affordable Plans Don't pay thousands of dollars for your social media monitoring!
Let us show you a demo in action W ant to hear about how EmployeeScreenIQ was able to have some of their content go viral? Do you remember the story about employers asking for job applicants for their Facebook passwords?
Social media analytics is a powerful tool for uncovering customer sentiment dispersed across countless blogs, Facebook, Twitter, discussion forums and other online sources.
uberVU is the only real-time social media marketing platform that shows brands what they need to know, now. We help social marketers learn about spikes, trends and influencers, engage with fans from a single dashboard, measure and
Socialbakers is the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Try one of our free reports to analyze any brand page or web property across Twitter, Facebook, Google Analytics, Instagram, YouTube, or Google+. Get loads of beautiful data for free with a Tweet or Share.
Curalate is the world's leading marketing and analytics suite for the visual web, starting with Pinterest and Instagram. We help brands tell their story through imagery in order to drive consumer engagement, build brand awareness, and form stronger, more meaningful relationships with consumers. Our offices are located in New York City and Philadelphia.
Any marketing professional who wants to build an effective social media campaign based upon influencers in a specific industry should give [SocMetrics] a look. SocMetrics can help you harness the power of thought leaders, which in turn can help you build your brand and sell more.
Analytics & optimization of social media marketing for brands and agencies.
You should not just leave the success of your Social Media strategy to chance or base it on hearsay. socialBench helps you to analyze your Social Media profiles on Facebook, Google+, Twitter, Instagram, Google Analytics and YouTube on a daily basis.
Social media monitoring tools, social media engagement software and social marketing from the industry leader in social analytics
With SAS social media analytics and monitoring, gain insight from online conversations to capitalize on social media data.
Learn how Social Reports provides actionable social media measurement to grow your community, increase sharing and improve social ROI.
Sprout Social provides social media analytics with Google Analytics integration to track your engagement, measure the results of your social media campaigns & generate meaningful reports.
Crowdbooster measures and optimizes your social media marketing by providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.
Social media dashboards used by the world's biggest brands. Measure, analyze and engage your fans.
The most powerful social media monitoring and analytics tool, chosen by pioneering brands and agencies all over the world.
The Sysomos product suite gives you all the tools you need to measure, monitor, understand and engage with social media users. Covers all major social media sources With Sysomos, you get access to the most comprehensive database of social conversations, with real-time coverage and historical archive of more than 100 billion posts.
Manage multiple networks and profiles and measure your campaign results across multiple social networks, including Twitter, Facebook profiles and pages, Google+ pages, LinkedIn profiles/pages/groups, plus plugin apps for YouTube, Vimeo, Instagram, Pinterest, Flickr, Salesforce and multiple email services such as Constant Contact and MailChimp.
Looking to ease the burden in managing multiple social media platforms?
The internet era is growing tremendously and so is the production and usability of mobile phones. Smart phones have gained the cutting-edge importance in the digital arena. They have become an indispensable and inseparable aspect of our routine.
Live Webcast: Enterprise Social Media Success Join Business2Community and SAP on March 4th, 2013 for a special Webcast featuring Oliver Bussman, CIO of SAP. Oliver, recognized as the #1 Social CIO by Forbes, will discuss best practices for leveraging social media to drive awareness and engagement.