And many businesses are using Facebook as a way to get a jump start on the holiday shopping season marketing efforts. Companies like Target, Starbucks, and others have had their “Black Friday” specials advertised through their Facebook Fan pages since early last week. There’s even a (actually several) Facebook page for Black Friday, where companies offering deals for this introduction to the Christmas shopping seasons are highlighted — companies like KMart, WalMart, Staples, Old Navy, and many more.
Most of these companies are using the Black Friday Facebook Fan page to link to their advertising for Black Friday. This site currently has over 93, 000 Fans is using contests to draw in Fans, as well as luring customers with advance information about the all important deals they’ll offer for Black Friday and Cyber Monday. Other Facebook Fan pages also tout Black Friday information. Black Friday Ads, Black Friday Info, Black-Friday. There are also blog pages, Twitter, and other social media promoting these Facebook Business Marketing Sites.
Black Friday is a tradition in many families who pour over Black Friday ads and assign roles to various family members to maximize their shopping effectiveness. Families generate lists of gift items desired by various members and some family members are assigned as line placeholders, pickers (who find desired items in their assigned department stores), some are payers, some are runners, charged with transporting purchases back to cars thus allowing remaining family members to continue shopping unencumbered by excess baggage that might otherwise slow down their progress and reduce efficiency.
These Facebook Business Marketing sites seek to move this planning earlier in the process — rather than having families wait until Thursday after a huge Thanksgiving dinner to do all the planning. Facebook Business Marketing also attempts to make sure advertised retailers fit into your Black Friday shopping plans rather than being squeezed out by other retainers — after all, even with expert logistics, each family can only shop a limited number of stores in a single day.
For retailers who don’t make the cut for Black Friday, there’s Small Business Saturday (a new shopping day being promoted by American Express to support local businesses), and Cyber Monday (the biggest online shopping day of the holiday). Of course, these additional shopping days are also being promoted with Facebook sites — Small Business Saturday and CyberMonday.