Well, it’s been a few weeks since Google brought the hammer down on websites that aren’t mobile. If you want to read my take on the whole mobilegeddon issue, take a look at this on Surviving Mobilegeddon.
On this week’s edition of the week in the news I thought we’d take a look at the fallout from mobilegeddon.
Despite dire predictions and poor mobile performance by even top firm websites, the fallout from mobilegeddon appears to be minimal.
To remind you, here’s a prediction made in Inc about mobilegeddon:
On April 21, 2015, Google launched one of the biggest algorithm changes in its history. Dubbed “Mobilegeddon” by SearchEngineLand, the updated algorithm is actively seeking out websites that aren’t mobile ready. If your website doesn’t display well on mobile devices, your search engine optimization (SEO) ranking may plummet and Google even warned of manual penalties for the worst offenders, according to SearchEngineWatch
Even Fortune 500 companies appeared unprepared for mobilegeddon, according to a study by eMarketer.
So, even big firms weren’t ready for Google to turn on mobile-readiness in its search algorithm. What happened to all these firms?
Conrad Saam writes on Search Engine Land about the yawn caused by mobilegeddon in the context of law firm websites. Certainly, his sample is skewed and small, but it might hint at the impact (or lack of impact) across the web.
We’re now a month out from the launch of Google’s purportedly “apocalyptic” mobile friendly update on April 21, 2015. The result? Across the industry, many are coming to the conclusion that the hype surrounding Mobilegeddon was overblown.
This post-Mobilegeddon yawn is echoed within the local results as well. We did a concentrated study of small to mid-sized legal firms, and after carefully sifting through data — 69 law firm websites, tens of thousands of sessions, 16 days, and even a two-tailed statistical significance model — we’ve come to the very painful conclusion that:
- Little, if anything, happened to these small businesses.
- This algorithm update was less interesting than a replay of the Mayweather-Pacquiao bout or the release of another Greatest Hits Album from Queen.
David Tile argues in his post on Business2Community that’s it’s too early to tell what impact mobilegeddon has on websites. He points to Bing, which soon followed Google in terms of including mobile-friendliness as a ranking factor, as a portent of things to come in the mobile space.
Tile argues businesses should continue their progress in mobile to avoid future problems.
Naturally, some marketers and brands are reporting jumps or drops in rankings based on the mobile capabilities of their sites, but as more and more feedback comes in, the greater industry picture should take on a more focused representation.
Just recently, Google announced that more than half of its US searches are now coming from mobile devices. This stat, coupled with the recent ‘Mobilegeddon’ algorithm update provide strong signals that even greater emphasis is going to be placed on businesses mobile websites in the coming years.
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Hausman and Associates, the publisher of Hausman Marketing Letter, is a full service marketing agency operating at the intersection of marketing and digital media.