Well, as always, a lot of interesting stuff going on in digital media. Let’s start this off with a bang by talking about digital media stats and move on to some equally important, but less true stats related digital marketing in the news.
14 Interesting Digital Marketing Stats From the Past Week
By Christopher Heine
Here’s an interesting group of stats from AdWeek.
1. AirBnB is projected to make over $900 million this year. That’s 3X what they made in 2013, according to the Wall Street Journal. More success for exponential organizations who are taking supply costs out of the business equation.
2. The Hill is winning the political news game on Facebook, beating out household names like Politico and the Post.
3. Tweets about the NBA were seen over 7 billion times over the last championship series.
4. Despite all the cute kittens, restaurant meals, and baby pics on social networks, things could be worse. According to Nielsen, less than 1/3 of pics and videos stored on smartphones are every shared. I hope that dam never breaks.
5. Imagine Oprah on the $10 bill — many people online seem to like the idea. Over Harriet Tubman, who meets the Treasury’s criterion that the heroine be dead.
6. Alcohol brands are upping their ante on social media marketing because restrictions are loosening on reaching online users over 21.
7. Folks are 2.5X more likely to watch Twitter ad videos that autoplay over those you click to play.
8. And, recall of these ads is much higher.
9. Eight of the top 25 DoubleClick publishers sell 10 percent of their inventory programmatically, Google said last week.
10. 89 percent of investment management execs said the category of content marketing/thought leadership was among their top three concerns when it comes to branding.
11. E-commerce order size is down slightly at $122 compared with $125 last year. I remember a time when marketers predicted the demise of brick and mortar.
12. With father’s day last weekend, it seems the right time to announce that 59% of dads bought a new mobile phone in the last 6 months. That means in a year, they all do?
13. 85% of millennial parents use their smartphones to search deals while in the store. Moms are about 12% more likely to buy if they get a push notification about a sale while in the store.
14. An LGBT ad by an Indian firm went viral in June — a first ad featuring a lesbian couple in the conservative country.
What does Bullas recommend? See below with my own take on these tools.
101 Actionable Business Growth Tips From Digital Marketing Experts [Infographic]
By Larry Kim
Not to be outdone, Inc created this infographic with lots of tips for getting more from your digital marketing campaigns.
Learning from the experiences of successful marketers and founders before us can seriously cut the learning curve and allow you to focus on the tactics with the greatest potential for impact. From goal-setting to finding product/market fit to funding to marketing, this infographic has valuable advice from those in the field to help you concentrate your efforts.
I’d like to highlight one piece of advice I learned the hard way — don’t discount your prices, from Laurie S. Hurley. I learned this early in my career.
In marketing, you run across lots of folks who think marketing isn’t much more than putting words on paper. Anyone can do it. If you don’t charge what your work is worth, they don’t think you know much and they’ll second guess you to death.
Plus, you work the hardest to please customers who pay very little for your work and they’re never happy.
OK, so maybe these aren’t technically digital marketing stats, but I thought I could stretch the topic a little.
Scroll down for the infographic — it’s a long one.
60+ most engrossing digital marketing stats from this week