Connected consumers search, share, and buy products differently than other consumers. And, every day more of your consumers join the ranks of connected consumers. But, do you have a plan for dealing with connected consumers?
What are connected consumers?
These consumers are on their mobile devices constantly. They use Smartphones, iPads, and laptops to keep up with friends, access music and movies, fill idle hours while commuting or waiting in the doctor’s office. They even use mobile devices to avoid unpleasant encounters like running into an old boyfriend at the mall with his new girlfriend.
Connected consumers are so plugged in, they watch TV with their laptop or iPad and sleep with their smartphones.
Recently, Zmags surveyed online consumers to understand more about connected consumers. They summarized their findings in this cool infographic:
- You need to think like them. Disruptive advertising, whether offline or online, won’t work. They require value and high signal to noise ratio.
- They search differently. They want to find things using their mobile device. They want to scan images and QR codes to find products.
- These consumers want fast, ubiquitous high-speed internet access on all their devices. And, they want their devices to talk to each other — integrating seamlessly. They are more interested in connectivity than fancy technologies like 3-D. These consumers want to check Facebook on their TV, they want to shop for items worn by actors in programs, and they want to stream entertainment from the web onto all their devices.
- These consumers love mobile apps as a way of increasing the functionality of their devices. While Zmags found they don’t shop through apps, they love apps to improve customer service — such as banking apps or insurance apps that let consumers conduct business through their mobile device.