Maybe you heard the word fintech before and maybe you’re familiar with this fusion of finance and technology as it applies to payments and other banking transactions. Good for you. You can now move on to explore other posts on this website. But, if you’re like the majority of marketers and entrepreneurs, you have no clue about what this term implies or how you can use financial technologies to help expand your business and improve profits. If so, read on and you’ll learn more about the evolution of financial technology and blockchain, a related but confusing technology. We’ll explore the future of this tool based on what experts in the area see coming down the pike. More important, you’ll gain an understanding of how you can harness this seemingly financial tool to help your business succeed.
Tracing the origins of the fintech industry
See where these gadget improvements started and how they just smoothly slipped into our daily habits. Our focus will shift to the avant-garde realms of white label fintech, currently underpinning some of the innovations we see in the field.
Early steps towards innovation
The financial industry, that boring old rhelm of bankers with their fancy buildings and physical security, was forced to evolve as the world around it became more digital. The pandemic sped up the need for a digital solution rather than the physical movement of money from one owner to the next. Thus, fintech was born. This tool involves digitizing financial services and online banking.
Think about the last time you were in a physical bank. Unless you’re over 50, you probably haven’t walked into those hallowed doors in ages. You deposit checks through a mobile app, you pay for purchases through Venmo, Zelle, electronic payments to businesses though a web portal, or tap your mobile payment app at a physical store. Your wages are direct deposited into your bank, as well.
I probably haven’t walked into a bank in over a decade and don’t often use an ATM by paying through an app on my phone for everything from my lawn guy to my meal delivery (thus avoiding the exorbitant fees the banks charge for using the machine). Your use of financial instruments probably mirrors mine.
These significant changes in the way consumers use their money laid the groundwork for the evolution of the financial industry as a technology-driven money transfer opeation. Digitization brought unprecedented convenience and efficiency, fundamentally altering the dynamics between financial institutions and their customers.
Online banking was the first effort to digitize financial transactions in the 1990s. Instead of waiting for your monthly bank statement, customers could login and check the balance in their checking and savings accounts in real time (except on weekends when banks don’t update many of the financial transactions that occur). From a marketing standpoint, this information helped customers make purchase decisions because they knew how much money they had on hand (especially those without credit cards or who preferred to pay cash for purchases). Innovations such as budgeting tools further influenced consumer purchase decisions by helping them understand how much discretionary income they had to play with.
PayPal also made it safer to make purchases online since you weren’t forced to provide sensitive credit card information to e-commerce stores. This paved the way for the explosion of e-commerce.
The rise of mobile payments
The fintech narrative advanced with mobile payment solutions like Apple Pay and Google Wallet as well as P2P (peer-to-peer lending and payment platforms). These platforms revolutionized consumer behavior, offering fluid, secure, and fast payment from anywhere to anyone. Anyone using a smartphone experienced the simplicity of mobile payments, which paved the way for advancements in payments, propelling the industry into its next phase.
Fintech’s evolution in the age of blockchain revolution
Blockchain got an (undeserved) bad rap with the emergence of cryptocurrency and its subsequent downfall after the rapid collapse of FTX. Today, most folks are trying to get out of crypto rather than investing additional funds into this form of blockchain, although I’ve heard rumors of the re-emergence of crypto backed by governments. However, blockchain is much more than just cryptocurrency.
Enter the realm of blockchain upheaval, where applications like payment gateway development services emerge as artifacts of this transformative wave. Plunge into the intricacies in the next section to uncover the soul of this advancing drama.
Understanding blockchain technology
To fathom the repercussions of blockchain in the financial market, let’s delve into the fundamental aspects of this technology. Picture blockchain as a decentralized, unalterable ledger system consisting of blocks of data chained together (hence the name). Each network node has a replica of the entire database. The majority of nodes will not accept a change if someone tries to edit or delete an entry in one copy of the ledger. This means that once a block is added, it cannot be altered retroactively without the alteration of all subsequent blocks and the consensus of the network, resulting in a more secure network.
Blockchain technology promises perks such as heightened openness, fortified security, and a diminished reliance on intermediaries, such as banks to process transactions.
Blockchain applications in fintech
The infusion of blockchain into fintech paves the way for ingenious strides like digital currencies (like crypto), astute contracts, and impregnable data administration. Take, for example, cryptocurrencies such as Bitcoin and Ethereum, that are challenging conventional money norms. Simultaneously, blockchain-powered smart contracts automate intricate financial dealings. Fintech entities aplenty have adeptly integrated blockchain, spotlighting its potential to reshape the financial landscape.
The IMF (International Monetary Fund) identified two areas of innovation within this space. First, the emergence of new tools to collect and analyze data on customers to determine, among other things, creditworthiness. Tapping into unconventional sources of data, credit ratings are less susceptible to economic conditions and more accurate for folks with an unusual credit history, such as entrepreneurs.
The second innovation in this space is projected to be improvements in communication beyond the historic channel offered by banks and investment firms. With more channels opening up between customers and firms offering products, such as Amazon and Alibaba, consumers face enhanced convenience and more cost-efficient due to the elimination of things like transaction fees.
From the initial steps of digitizing financial services to integrating blockchain technology, the fintech industry’s evolution has been nothing short of remarkable. As we continue to witness ongoing advancements and innovations, the transformative impact of fintech on the financial sector is undeniable. The future of fintech promises further disruption and transformation, and it is exciting to envision where this journey will lead us next.
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