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The Secrets of Viral Marketing: Optimizing Your Content for Engagement

January 20, 2021 by Angela Hausman

secret to viral sharing

Also called buzz marketing, viral marketing gets its name because it spreads through a population … [Read more...]

Filed Under: Marketing Strategy Tagged With: buzz marketing, digital marketing strategy, emotions, publicity, reach, word of mouth

How to Do Influence Marketing

August 2, 2016 by Angela Hausman

influence marketing

Maybe you read the title and asked yourself, "what is influence marketing?" and "why should I do … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Altimeter Group, Brian Solis, engaged audience, influence marketing, TapInfluence, word of mouth

Why Most Innovative Products Fail and How to Make Sure Your’s Thrives

March 8, 2012 by Angela Hausman

Have a great idea?  Do you see yourself as the next Mark Zuckerberg (Facebook), Biz Stone (Twitter), … [Read more...]

Filed Under: Innovation Marketing, Marketing Strategy, Social Media Marketing Tagged With: brand, Innovation Marketing, innovative ideas, innovative products, marketing, products, social sharing, solutions, word of mouth

Influence Makes Your Social Media Marketing Strategy Work

July 21, 2011 by Angela Hausman

influence

Face it - influence makes your social media marketing strategy work.  Influence gives your content … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Analytics, Social Media Marketing Tagged With: commitment, Google, influence, Michael Stelzner, reciprocity, Robert Cialdini, ROI, ROI in social media, search traffic, social media, Social Media Examiner, social proof, word of mouth

5 Ways Customers Can Sink Your Business

September 2, 2010 by Angela Hausman

customers

Yesterday, a disgruntled customer took hostages at the Discovery Channel creating a crisis that … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: customer dissatisfaction, customer piss off, digruntled customer, influential customers, word of mouth


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.