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How to Take Advantage of the Relationship Between SEO and Web Design

December 29, 2020 by Angela Hausman

relationship between SEO and web design

It's almost impossible to talk about SEO without mentioning web design. This is because SEO and web … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, readability, SEO, site speed, value, web design

A Marketing Mix Strategy That Delivers Guaranteed Profits

October 28, 2020 by Angela Hausman

pricing

Whether you follow the 4Ps classically used to define your marketing mix or 7Ps or 5 Ps or 4 Es or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: digital marketing, distribution, market segmentation, marketing mix, value

Harness Social Capital to Optimize Business Performance

January 11, 2017 by Angela Hausman

social capital

Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advocacy, community, evangelism, harness social capital, loyalty, social captial, value

Online Branding: Authenticity

July 15, 2013 by Angela Hausman

influence

As more businesses go online and the number of pure play stores (one with only an online presence) … [Read more...]

Filed Under: Customer Relationship Management, Social Media Marketing Tagged With: authenticity, empathy, new media, online branding, self-disclosure, social media campaign, social media marketing, trust, value

Co-Creating Value Using Social Media Marketing

June 17, 2013 by Angela Hausman

Co-creating value using social media marketing sounds like a very complex task, but it's a very … [Read more...]

Filed Under: Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: co-creating value, facebook, Lusch, NASA, service dominant logic, social media, user-generated content, using social media, value, Vargo

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.