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Definition of Marketing Series: Relationship Marketing

February 15, 2023 by Angela Hausman 12 Comments

In this installment of the Definition of Marketing Series, we learn about relationship marketing. … [Read more...]

Filed Under: Customer Relationship Management Tagged With: Marketing Strategy, relationship marketing, value

Marketing Strategy: The Pricing Element

October 3, 2022 by Angela Hausman

re-pricer tools in ecommerce

Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]

Filed Under: Marketing Strategy Tagged With: breakeven, conjoint analysis, non-price competition, quality, ROI, value

How to Take Advantage of the Relationship Between SEO and Web Design

December 29, 2020 by Angela Hausman

relationship between SEO and web design

It's almost impossible to talk about SEO without mentioning web design. This is because SEO and web … [Read more...]

Filed Under: Marketing Strategy Tagged With: content marketing, readability, SEO, site speed, value, web design

A Marketing Mix Strategy That Delivers Guaranteed Profits

October 28, 2020 by Angela Hausman

pricing

Whether you follow the 4Ps classically used to define your marketing mix or 7Ps or 5 Ps or 4 Es or … [Read more...]

Filed Under: Back to Marketing Basics, Marketing Strategy Tagged With: digital marketing, distribution, market segmentation, marketing mix, value

Harness Social Capital to Optimize Business Performance

January 11, 2017 by Angela Hausman

social capital

Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: advocacy, community, evangelism, harness social capital, loyalty, social captial, value

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.