In this installment of the Definition of Marketing Series, we learn about relationship marketing. … [Read more...]
Marketing Strategy: The Pricing Element
Pricing your product right is challenging, yet when your pricing is wrong, you lose money. This … [Read more...]
How to Take Advantage of the Relationship Between SEO and Web Design
It's almost impossible to talk about SEO without mentioning web design. This is because SEO and web … [Read more...]
A Marketing Mix Strategy That Delivers Guaranteed Profits
Whether you follow the 4Ps classically used to define your marketing mix or 7Ps or 5 Ps or 4 Es or … [Read more...]
Harness Social Capital to Optimize Business Performance
Cheers had the right idea to harness social capital to drive business performance. Those regulars, … [Read more...]