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You're here: Home » unstructured data

With a Social Listening Post, You Need to Analyze the Data

November 18, 2022 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]

Filed Under: Marketing Analytics Tagged With: analyze data, complaint handling, customer service, effective listening, listening, self service technologies, social listening, unstructured data

5 Reasons a Listening Post Enhances Your Digital Strategy

November 17, 2022 by Angela Hausman

social media listening

Today, we'll discuss why you need a listening post to enhance your digital marketing strategy. … [Read more...]

Filed Under: Social Media Marketing Tagged With: complaint handling, listening, unstructured data

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

social analytics suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Capgemini, data analyst, IBM, Kelsey Cox, KPI, Newscred, ROI, social media analytics, text analytics, unstructured data, Watson

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Strategy Tagged With: text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer


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