Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. In that … [Read more...]
5 Reasons a Listening Post Enhances Your Digital Strategy
Today, we'll discuss why you need a listening post to enhance your digital marketing strategy. … [Read more...]
7 Reasons Why Social Media Analytics Suck
Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]
Voice of the Customer: Is Text Analytics Finally Growing Up?
Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]