Great data insights don't mean much if the folks controlling change don't understand them or don't … [Read more...]
7 Reasons Why Social Media Analytics Suck
Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]
Voice of the Customer: Is Text Analytics Finally Growing Up?
Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]
Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy
Last week I gave you 5 reasons you need to add a listening post to your marketing strategy. Even if … [Read more...]
5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy
Do you know what people are saying about you online? Do you have a system in place to capitalize … [Read more...]