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You're here: Home » unstructured data

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

social analytics suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Capgemini, data analyst, IBM, Kelsey Cox, KPI, Newscred, ROI, social media analytics, text analytics, unstructured data, Watson

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Strategy Tagged With: text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer

Now That you Have a Listening Post, You Need to Analyze all That Data to Support your Marketing Strategy

September 14, 2010 by Angela Hausman

social media listening

Last week I gave you 5 reasons you need to add a listening post to your marketing strategy.  Even if … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: analyze data, categorize data, complaint handling, complaints, customer satisfaction, customer service, effective listening, empowerment, hyperresearch, listening, listening post, marketing, marketing communication, marketing dashboard, Marketing Strategy, nvivo, reward employees, satisfaction levels, self service technologies, social media, social networks, SPSS, superior service, unstructured data

5 Reasons you NEED a Listening Post to Enhance Your Social Media Marketing Strategy

September 9, 2010 by Angela Hausman

social media analytics

Do you know what people are saying about you online? Do you have a system in place to capitalize … [Read more...]

Filed Under: Marketing Analytics, Marketing Research, Marketing Strategy, Social Media Marketing Tagged With: brand, complaint handling, customer delight, facebook, listening, market research, Marketing Strategy, social media marketing, social networks, unstructured data


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.