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Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman 1 Comment

bade product

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

Why its Stupid to Measure ROI

April 14, 2011 by Angela Hausman

relationship marketing isn't for everyone

Ok, its not ALWAYS stupid -- but more often than not its stupid to measure ROI in marketing and … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, cause-effect, direct marketing, hierarchy of effects, marketing, relationships, ROI, social media, trust

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman

steps to grow your business

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, enterprise, market research, Marketing Strategy, SAP, SAS, Social network, trust


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.