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Why it’s Stupid to Measure ROI

February 28, 2023 by Angela Hausman 25 Comments

Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, hierarchy of effects, relationships, ROI, social media, trust

Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.