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Why it’s Stupid to Measure ROI

February 28, 2023 by Angela Hausman

Ok, it's not ALWAYS stupid -- but more often than not it's stupid to measure ROI in … [Read more...]

Filed Under: Marketing Strategy Tagged With: Branding, hierarchy of effects, relationships, ROI, social media, trust

Marketing Strategy: Customer Relationship Management

May 24, 2022 by Angela Hausman

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Marketing Strategy Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, Social network, trust

Why Would You Buy a Bad Product?

May 6, 2022 by Angela Hausman

Why would anyone buy a bad product? I guess it depends on your definition of bad. Truly bad … [Read more...]

Filed Under: Marketing Strategy Tagged With: brand, brand personality, cheap, consumers, lifestyle, product, quality, Sony, trust

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