Last week I introduced a batch of new students to marketing and we discussed the notion that … [Read more...]
Online Branding: Authenticity
As more businesses go online and the number of pure play stores (one with only an online presence) … [Read more...]
Why its Stupid to Measure ROI
Ok, its not ALWAYS stupid -- but more often than not its stupid to measure ROI in marketing and … [Read more...]
Marketing Strategy: Customer Relationship Management
Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]