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Building Satisfying Relationships in the Digital Age

January 21, 2014 by Angela Hausman

Last week I introduced a batch of new students to marketing and we discussed the notion that … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy Tagged With: building satisfying relationships, customer relationships, digital marketing, internal customers, loyalty, marketing, trust

Online Branding: Authenticity

July 15, 2013 by Angela Hausman

influence

As more businesses go online and the number of pure play stores (one with only an online presence) … [Read more...]

Filed Under: Customer Relationship Management, Social Media Marketing Tagged With: authenticity, empathy, new media, online branding, self-disclosure, social media campaign, social media marketing, trust, value

Why its Stupid to Measure ROI

April 14, 2011 by Angela Hausman

relationship marketing isn't for everyone

Ok, its not ALWAYS stupid -- but more often than not its stupid to measure ROI in marketing and … [Read more...]

Filed Under: Marketing Strategy, Social Media Marketing Tagged With: Branding, cause-effect, direct marketing, hierarchy of effects, marketing, relationships, ROI, social media, trust

Marketing Strategy: Customer Relationship Management

August 11, 2010 by Angela Hausman

steps to grow your business

Customer relationship management (CRM for short) is a marketing strategy whereby firms concentrate … [Read more...]

Filed Under: Customer Relationship Management, Marketing Strategy, Social Media Marketing Tagged With: customer complaints, customer friendships, customer lifetime value, Customer loyalty, Customer Relationship Management, data mining, enterprise, market research, Marketing Strategy, SAP, SAS, Social network, trust

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.