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You're here: Home » Tropicana

Consumer Decision Making Process and Social Media

February 20, 2014 by Angela Hausman

Ultimately, consumers face decisions. Consumers are a bundle of needs and they have to determine … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: assessing returns from social media, cognitive dissonance, consumer decision, consumer decision making process, decision making process, heuristics, Maslow, Maslow's Hierarchy of Needs, Minute Maid, tech cocktail, Tropicana


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