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You're here: Home » traditional media

Cultural Gatekeepers are Disappearing: What That Means for Marketers

November 15, 2016 by Angela Hausman

cultural gatekeepers shut down protest

You may have never heard the term "cultural gatekeepers", but you've experienced the forces they … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: cultural gatekeepers, marketers, marketing, social communities, social media, traditional media

Earning Social Capital to Fuel Your Digital Strategy

November 3, 2016 by Angela Hausman

social capital

This great image of earning social capital from Socialize Yourself (which offers training on social … [Read more...]

Filed Under: Back to Marketing Basics, Social Marketing Tagged With: Buried Ladies, digital media, digital strategy, earning social capital, social capital, social media, spending social capital, traditional media

5 Marketing Trends to Master

June 1, 2016 by Angela Hausman

marketing trends to master

While 2016 is half over, mastering these marketing trends from Microsoft (see infographic below) … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: Adobe, advertising, Information Week, IoT, marketing trends, Microsoft, traditional media, wearables

Forget Traditional Media; Try Digital Media

May 27, 2015 by Angela Hausman

digital media

Ever since the invention of the Gutenberg press made printing available to the average person, … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: advertising, digital marketing, digital media, inbound marketing, traditional media

It’s a New Ball Game: Social Media Versus Traditional Media

May 11, 2015 by Angela Hausman

select keywords carefully

I've written before about the differences between traditional media and social media -- which are … [Read more...]

Filed Under: Marketing Strategy, Social Marketing Tagged With: brand, Business Week, social media, social media versus traditional media, traditional media

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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