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5 Steps to Being a Social Media Marketing Success

February 4, 2014 by Angela Hausman

social media marketing success

I recently argued against the notion that you can do social media marketing in 30 minutes a day. So, … [Read more...]

Filed Under: Content Marketing, Marketing Strategy, Social Media Marketing Tagged With: aweber, Business2Community, Camtasia, Cognos, Facebook Insights, Feedly, Google Analytics, IBM, Jing, Pinterest analytics, PowToons, Social Media Today, social proof, SocialEars, SproutSocial, Techsmith, Trackur, wordpress

5 Social Media Gaffes: Are You Guilty?

September 12, 2013 by Angela Hausman

social media

Sometimes, you just wanna shake people! They keep making the same social media gaffes time after … [Read more...]

Filed Under: Content Marketing, Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: content marketing, hootsuite, InboundWriter, social media gaffes, social media marketing mistakes, SproutSocial, Trackur

What to Look for When Buying Social Media Analytics Tools?

August 7, 2013 by Angela Hausman

As you probably know, I'm writing a book on Social Media Analytics (BTW, you can grab the first 2 … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: Facebook Insights, Google Analytics, IBM Cognos, social media, social media analytics, social media analytics book, social media analytics software, social media analytics tools, Trackur

Top 15 Social Media Analytics Software

July 22, 2013 by Angela Hausman

sentiment analysis

It's become increasingly important to use social media analytics to manage your social media … [Read more...]

Filed Under: Marketing Strategy Tagged With: Blitzmetrics, Crowdbooster, Curalate, Google Analytics, IBM, IBM Cognos, Radian6, SAP, SAS, Simply Measured, social media, social media analytics, social media marketing, SocialEars, Sprout Social, Trackur, Ubervu, Vocus

Social Media Analytics: Sentiment Analysis

June 28, 2013 by Angela Hausman

sentiment analysis

I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy, Social Media Marketing Tagged With: brand, Chatterbox, hyperresearch, IBM, marketing, nvivo, Radian6, SAAS, Salesforce.com, SAS, sentiment analysis, social media, social media analytics, Trackur, ViralHeat

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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