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You're here: Home » text analytics

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

social analytics suck

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: Capgemini, data analyst, IBM, Kelsey Cox, KPI, Newscred, ROI, social media analytics, text analytics, unstructured data, Watson

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Strategy Tagged With: text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

accuracy of sentiment analysis

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Filed Under: Marketing Analytics Tagged With: brand, Brandwatch, Freshminds, hyperresearch, Radian6, sentiment analysis, Sysomos, text analytics, Walid Saba


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.