text analytics Archives

7 Reasons Why Social Media Analytics Suck

December 15, 2014 by Angela Hausman

Do your social media analytics suck? Just a few years ago, businesses stumbled in the dark trying … [Read more...]

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

The Sad State of Sentiment Analysis

December 26, 2013 by Angela Hausman

If you're an avid reader of this blog, you know I take a dim view of sentiment analysis, primarily … [Read more...]

Text Analytics: Why Aren’t We Building Understanding?

December 6, 2013 by Angela Hausman

I spent the week in San Fransisco working with some of the biggest companies in the US on social … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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