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You're here: Home » text analysis

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Strategy Tagged With: text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer

Marketing Analytics with SPSS or How to Manage Your Data for Insights

September 8, 2010 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: business intelligence, CLV, Cognos, data mining, key performance indicators, marketing dashboards, predictive analytics, SPSS, text analysis


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