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You're here: Home » text analysis

Marketing Analytics with SPSS or Managing Data for Insights

October 31, 2022 by Angela Hausman

social analytics suck

I spent the morning at a workshop hosted by SPSS (an IBM company) -- thanks a bunch for the … [Read more...]

Filed Under: Marketing Analytics Tagged With: business intelligence, Cognos, data mining, marketing dashboards, predictive analytics, SPSS, text analysis

Voice of the Customer: Is Text Analytics Finally Growing Up?

July 2, 2014 by Angela Hausman

voice of the customer

Text analytics (also called unstructured data analysis) involves making sense of all those words … [Read more...]

Filed Under: Marketing Strategy Tagged With: text analysis, text analytics, unstructured data, voice of the consumer, voice of the customer


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