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Consumer Decision Making Process and Social Media

February 20, 2014 by Angela Hausman

Ultimately, consumers face decisions. Consumers are a bundle of needs and they have to determine … [Read more...]

Filed Under: Back to Marketing Basics Tagged With: assessing returns from social media, cognitive dissonance, consumer decision, consumer decision making process, decision making process, heuristics, Maslow, Maslow's Hierarchy of Needs, Minute Maid, tech cocktail, Tropicana

Brand Image, PIVOT, and Paid PR

February 13, 2011 by Angela Hausman

Ask a Marketing Expert

Brand Awareness I have a question from a linkedin connection: "what is the best way to create brand … [Read more...]

Filed Under: Ask a Marketing Expert, Facebook Business Marketing, Marketing Strategy, Social Media Marketing Tagged With: Aaron Batalion, Adobe, advertising, Amazon, Apple, brand, brand awareness, brand image, business inculabor, CNN, complaint handling, credibility, customer satisfaction, Disney, facebook, Groupon, influence, LiquidWeb, LivingSocial, loyalty, marketing, Marriott, metrics, Microsoft, new media, online reputation, PIVOT, positioning, pr, price, SEO, software, Target, target market, tech cocktail

Metrics and Focus Groups: Ask a Marketing Expert

February 6, 2011 by Angela Hausman

Ask a Marketing Expert

We didn't have a guest with us for Ask a Marketing Expert so we could focus on questions. Mostly, we … [Read more...]

Filed Under: Marketing Analytics, Marketing Strategy Tagged With: advertising, crowdsourcing, digital services, entrepreneurs, facebook, fan pages, focus groups, life span, market planning, metrics, Microsoft, Northrup Grumman, startups, strategy, sustainable competitive advantage, target audience, tech, tech cocktail, twitter


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Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links or affiliate links in the posts published. Rest assured, we only recommend products we’ve used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.