Harvard professor, Gerald Zaltman (one of my old professors at Pitt), states that 95% of a purchase … [Read more...]
Technology Changes and Their Impact on Your Marketing Strategy
Technology changes abound and, if our grandparents (or great-grandparents) came back today, they … [Read more...]
The Role of Print Marketing in the Digital Age
Approximately 56% of consumers consider print marketing as the most trustworthy form of marketing, … [Read more...]
How to Build Customer Loyalty Through Content Marketing
Many traditional brick and mortar businesses such as grocery stores, gas stations, department … [Read more...]
4 Things to Consider When Building a Content Marketing Strategy
With the increasing impact of social media and the online world on people’s lives, it’s imperative … [Read more...]
