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The Role of Print Marketing in the Digital Age

August 14, 2020 by Angela Hausman

print marketing

Approximately 56% of consumers consider print marketing as the most trustworthy form of marketing, … [Read more...]

Filed Under: Content Marketing Tagged With: connected consumers, flyers, print marketing, target market

How to Build Customer Loyalty Through Content Marketing

July 27, 2020 by Angela Hausman

optimize your content

Many traditional brick and mortar businesses such as grocery stores, gas stations, department … [Read more...]

Filed Under: Content Marketing Tagged With: build customer loyalty, content marketing, engagement, personas, target market

4 Things to Consider When Building a Content Marketing Strategy

July 1, 2020 by Angela Hausman

effective team management

With the increasing impact of social media and the online world on people’s lives, it’s imperative … [Read more...]

Filed Under: Content Marketing Tagged With: building a content marketing strategy, content marketing, content marketing strategy, target market

Optimizing ROI for Your Ad Campaigns

June 30, 2020 by Angela Hausman

optimize your ad campaign

When it comes to driving direct sales and providing lift to your marketing campaigns, nothing … [Read more...]

Filed Under: Marketing Strategy Tagged With: ad campaigns, remarketing, ROAS, target market

How To Efficiently Promote New Content On A Budget

June 26, 2020 by Angela Hausman

promote new content on a budget

Imagine you implement steps to increase ROI by 13 times? With blogging, that's possible, according … [Read more...]

Filed Under: Content Marketing Tagged With: building traffic, content marketing, engagement, SEO, social media, target market

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digital marketing strategy

Data-Driven Digital Marketing

High-Growth Businesses NEED a customized digital marketing solution! And we’ve got you covered We specialize in data-driven, results-oriented digital marketing strategy, content marketing, market research, brand and reputation management, public relations, and new product development for … Learn more

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I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

Notice to readers

Hausman and Associates, the publisher of Hausman Marketing Letter, occasionally includes paid and unpaid links in the posts published. Rest assured, we only recommend products we've used and feel represent the best products on the market. Guest contributors may include links in their content and we make NO representation regarding the suitability of these products.

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