target market Archives

Targeting on Social Media: Back to Marketing Basics

March 21, 2017 by Angela Hausman

If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]

The Hidden Dangers of Big Data Analytics

August 9, 2016 by Angela Hausman

Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]

Segmenting and Target Marketing: Psychographics

March 25, 2014 by Angela Hausman

In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]

5 Easy Steps to Successful Brand Marketing

February 6, 2014 by Angela Hausman

First, let's take a look at brand marketing so we're all on the same page. Let's start with, what is … [Read more...]

Optimize Content Marketing Strategy in 7 Steps

January 20, 2014 by Angela Hausman

Unless you've been living under a rock for the last year, you know content marketing is the BIG … [Read more...]

I manage Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and digital media. We provide a host of digital marketing solutions including content marketing, email marketing, SEO/ SEM, social media marketing, lead generation as well as marketing strategy, branding,, market research, and a variety of other marketing programs to mid-sized businesses and nonprofits.

I hold a PhD in Marketing from USF. I live in Alexandria with my 3 kids, 2 dogs, and 3 cats.

I'm a featured contributor to Business2Community and was named to Content Marketing Institutes 40 digital luminaries for 2014. Get in touch

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