In the business world, seminars are opportunities to share knowledge and expertise with others, … [Read more...]
Targeting on Social Media: Back to Marketing Basics
If you ever doubted the power of targeting on social media results, then I've got something that … [Read more...]
The Hidden Dangers of Big Data Analytics
Last week, I went to 2 separate events on big data analytics; 1 sponsored by the AMA and another by … [Read more...]
Segmenting and Target Marketing: Psychographics
In today's edition of "Back to Marketing Basics" we'll talk about segmentation and target marketing. … [Read more...]
5 Easy Steps to Successful Brand Marketing
First, let's take a look at brand marketing so we're all on the same page. Let's start with, what is … [Read more...]
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